Webmaker/Maker Party: Difference between revisions

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*Why do we do this: Get people in front of our products/resources, get them interested in what we're doing and learn more about how to get involved
*Why do we do this: Get people in front of our products/resources, get them interested in what we're doing and learn more about how to get involved


==To Do's==
==Party Partners==
* Document our plan for Maker Party 2014
**  Comms tasks: https://bugzilla.mozilla.org/show_bug.cgi?id=966356
*** 1) Timeline (start/stop dates)
*** 2) Partners/events -- see [https://bugzilla.mozilla.org/show_bug.cgi?id=966313 Bug 966313]
*** 3) Messaging and language
*** 4) Brand and visual assets (digital and physical)
*** 5) Landing page (who builds it, establish scope)
*** 6) Organizing kits & volunteer flow
*** 7) Press and PR strategy
** Update webmaker.org/party including creating the layout and format for the new page: https://bugzilla.mozilla.org/show_bug.cgi?id=966338
** Partners
***  Document our plan for on-boarding and working with partners. I think we do still need something specific for Maker Party: https://bugzilla.mozilla.org/show_bug.cgi?id=966313
*** Ship partner documentation: https://bugzilla.mozilla.org/show_bug.cgi?id=965288
*** Ship partner documentation: https://bugzilla.mozilla.org/show_bug.cgi?id=965288
**Engagement Metrics
*** What will we measure? How? Co-ordinate with Metrics and Engagement Ladder track: https://bugzilla.mozilla.org/show_bug.cgi?id=966317


'''Other TODOs:'''
 
* Update event guides. Figure out where they should live going forward. And how they should be packaged. https://bugzilla.mozilla.org/show_bug.cgi?id=957989
 
* Create tutorial for first time event throwers. Lists of best practices and where to find info: https://bugzilla.mozilla.org/show_bug.cgi?id=966321
 
* Method to recruit and engage event partners. Create a way to engage with partners and outline expectation before and leading up to events: https://bugzilla.mozilla.org/show_bug.cgi?id=966313
* Tutorial (guide) for post-event strategy. "Now that your event has happened, here's what you need to know next": https://bugzilla.mozilla.org/show_bug.cgi?id=966327
* Event report backs. Create a standardized system for event hosts to report back on their event: https://bugzilla.mozilla.org/show_bug.cgi?id=966330


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Revision as of 20:51, 6 February 2014

Maker Party

Develop the framework and planning for the 2014 MP campaign.

  • Objective: Maker Party is Mozilla's campaign to teach the web and we're working with a bunch of partners to help teach web literacy (which isn't just about code but learning the web). Web literacy is the mechanics, culture and citizenship of the web (our map is how you understand the systematic for those things) and Maker Party is the campaign to get you doing those things.
  • Engagement ladder: Drive people who participate in campaign and move them into contributors by creating a teaching kit, add content to Webmaker and running events
  • Why do we do this: Get people in front of our products/resources, get them interested in what we're doing and learn more about how to get involved

Party Partners




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