Engagement/Lifecycle Marketing: Difference between revisions

Engagement/Lifecycle Marketing (view source)

Revision as of 22:22, 5 March 2014

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 == Charter ==
-The Community Engagement team helps grow and empower our [https://wiki.mozilla.org/Community#What_Does_The_Mozilla_Community_Look_Like.3F overall community] from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla.
+The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.
-We start by creating 1:1 relationships through our communication channels with our users and prospective volunteers. From there, we educate people on how to get the most from their online experience through our products as well as how to participate in Mozilla and spread the word.
-We also actively foster and support a base of advocates who amplify and scale our overall engagement efforts and Mozilla volunteer leaders. To do this, we offer our broad community the tools and opportunities to take part at each level of engagement from user to core contributor and leader. While we don’t have the deep pockets of our competitors, we have a public benefit mission and the potential for massive scale with our 100s of millions of users, supporters and contributors.
+We start by creating 1:1 relationships through our communication channels with our community. From there, we educate people to know more about how to get the most from the Web with our products as well as how to participate in and spread the word about Mozilla.
+Through global engagement programs and word-of-mouth marketing campaigns we encourage our users to do more for Mozilla through simple actions and participation opportunities that amplify and scale our overall efforts. We also actively recruit and grow volunteers who help impact Mozilla's key initiatives and influence the overall health of the Web.
 = Team Roster =