Encyclopedia Bestpractica

Keeping in Touch- Engagement Team Resources & Information

Engagement Team- Who We Are & How We Work

The Basics: The engagement team has one purpose: to get people to contribute their time or money. How do we do this? From the top and from the bottom.

• From the top: We help determine the overall narrative arc for the Mozilla Foundation, and ensure we’re telling one, solid, cohesive story. We help increase quality by providing market research and user feedback to the product teams. And we generally harass you about meeting targets.
• From the bottom: We provide support and empowerment, so that each project team can be the best it can be, and hit its goals. We literally provide services with our in-house service team (more on that in a bit) who can help with design, copywriting, and building sites and assets. We provide training, support, and run campaigns to help teams to help get people into their engagement funnels. We also run our fundraising programs, including working with you to secure big grants.
• Workflow: How does the engagement team get things done? Much of our work is curated and tracked on Bugzilla. You can view our updated list of open bugs here. We also adhere to a narrative arc created at the beginning of the year to help tell the Mozilla story. You can see a spreadsheet outline of the calendar here or a breakdown of bugs filed each month according to the arc here.

I keep hearing about Studio Mofo. What is that?

Studio Mofo

The Basics: Studio Mofo is our in-house design/communications shop. Currently staffed by web developer, Mavis Ou, graphic designer, Sabrina Ng, and copywriter, Erika Drushka, Studio Mofo produces the graphic assets, copy, websites, and other materials the rest of MoFo doesn’t have the capacity to create. They also filter grant requests, communications and marketing campaigns, and social media promotion.

If you need something from Studio Mofo, file a request on their website, studiomofo.org. A consultation meeting will be scheduled and you’ll be asked to provide the following information:

• What’s your deadline?
• Who’s involved and who gives final signoff?
• Which resources exist and which need to be built?
• What’s the lifespan of your project and your plans for maintenance?

Studio Mofo will help you define a MVP and set milestones for your project. In situations where Studio Mofo is unavailable to take on your project, they can work with you to find and manage contractors.

• Studio Mofo Website: http://studiomofo.org/

Where can I find the engagement team online?

Channels:

• #mofoengagement on IRC
• Email engagement@mozillafoundation.org
• Team etherpad: https://engagement.etherpad.mozilla.org/

Where to find Mozilla on Social Media

Type	Name	Link	Owner
Twitter	@webmaker	https://twitter.com/webmaker	Kat Braybrooke / Amira Dhalla
Twitter	@openbadges	https://twitter.com/OpenBadges	Sunny Lee / Meg Cole
Twitter	@mozillascience	https://twitter.com/mozillascience	Kaitlin Thaney / Greg Wilson
Twitter	@mozhacks	https://twitter.com/mozhacks	Robert Nyman
Twitter	@swcarpentry	https://twitter.com/swcarpentry	Greg Wilson
Twitter	@HiveLearningNYC	https://twitter.com/@HiveLearningNYC	Lainie DeCoursy
Twitter	@OpenNews	https://twitter.com/OpenNews	Dan Sinker / Erika Owens
Twitter	@source	https://twitter.com/source	Dan Sinker / Erika Owens
Twitter	@WebLitStdd	https://twitter.com/weblitstd	Doug Belshaw
Twitter	@mozillaappmaker	https://twitter.com/mozillaappmaker	Robert Richter
Twitter	#teachtheweb	https://twitter.com/search?q=%23teachtheweb&src=typd	n/a
Twitter	#mozfest	https://twitter.com/search?q=%23mozfest&src=typd	n/a
Twitter	#makerparty	https://twitter.com/search?q=%23makerparty&src=typd	n/a
Twitter	#lovetheweb	https://twitter.com/search?q=%23lovetheweb&src=typd	n/a
Twitter	#openbadges	https://twitter.com/search?q=%23openbadges&src=typd	n/a
Twitter List	Mozilla Channels	https://twitter.com/mozilla/lists/mozilla-channels	@mozilla
Facebook	Mozilla	https://www.facebook.com/mozilla	Sydney Moyer / Erica Sackin
Facebook	Hive Learning Network NYC	https://www.facebook.com/HiveLearningNYC	Lainie DeCoursy
Facebook	Mozilla Open Badges	https://www.facebook.com/MozillaOpenBadges	Meg Cole / Sunny Lee
YouTube	Mozilla Webmakers	http://www.youtube.com/user/MozillaWebmakers	?
Tumblr	Mozilla Webmaker	ttp://mozillawebmaker.tumblr.com/	?
Tumblr	Open Badges	http://openbadges.tumblr.com/	Sydney Moyer / Erica Sackin
Twitter	@mozteach	https://twitter.com/mozteach	Lainie DeCoursy
Twitter	@mozillagigabit	https://twitter.com/mozillagigabit	Ben Moscowitz
Slideshare	Mozilla Open Badges	http://www.slideshare.net/openbadges	Meg Cole
Google Group	Mozilla Open Badges Dev Group	https://groups.google.com/forum/#!forum/openbadges-dev	?
Google Group	Open Badges Community Group	https://groups.google.com/forum/#!forum/openbadges	?
Google+	Mozilla Webmaker	https://plus.google.com/109202799759481879063/posts	?
Google+	Mozilla Webmaker Community	https://plus.google.com/communities/106022863174952221205	Lainie DeCoursy / Laura Hilliger

Where to find Mozilla Brand Assets

Need a logo? Here's our brand assets page.

What is the engagement team working on?

Here's the Bug calendar for the engagement team: https://wiki.mozilla.org/Engagementcalendar2014

Top-level Press Materials

MoFo Spokespeople

Here's a list of some MoFos who have a penchant for public speaking. Think they should speak at an upcoming event? Email press@mozilla.com and Erica Sackin will help you out!

Speaking at Events About Your Work at Mozilla

Are *you* going to be speaking at an event about your work at Mozilla? That's great! Fill out this form and tell us all about it.

Top-level talking points

How do I talk about Mozilla or MoFo? How do I talk about our stance on privacy? Here's how!

How do I talk about Mozilla?

If you’re looking to arm yourself with some top-level language on Mozilla and its mission, you can check out our manifesto.

Hot-button issues-- where does Mozilla have skin in the game? How do I talk about it?

Privacy

• From the principles that guide our manifesto: “Individuals’ security and privacy on the Internet are fundamental and must not be treated as optional.”

Firefox is built with open-source code, which means that outsiders and users can monitor the source code to ensure privacy and security. Mozilla is firmly anti-mass surveillance when it comes to the approach executed by the NSA. We even created a campaign, Stop Watching Us, to say so. For official language on Mozilla’s stance on privacy, see our privacy page.

Web Literacy

• At Mozilla, we believe web literacy is just as important as learning to read, write and do math.

Mozilla’s Webmaker was born— our project to build the right tools and community to teach web literacy on a global scale. Read this piece on why web literacy should be part of every education: http://www.fastcoexist.com/1680264/why-web-literacy-should-be-part-of-every-education

Openness

• What does open actually mean and what does it have to do with the web?

MoFo Press Team

You can direct all press inquiries to press@mozilla.com. If it's urgent and pertains to Foundation projects only, pass along to Erica Sackin.

MoFo Press Kit

Here's a link to the first iteration of a Foundation press kit. https://docs.google.com/document/d/1a-p8aeK-43zi6II0a8-oguEWOeeqhXYTwkvwkbmGH00/edit

"What do I do if...": Questions of Process

How to get in social media channels

This info is likely to change soon when we implement a contributor badging system and process for our social media accounts. For now, for @Mozilla Twitter and Facebook, email Sydney Moyer and Erica Sackin. For other Mozillian accounts, take a look at this chart to see who runs them so you can get in touch.

How to get on the Monday Project call/ what to do

What is the Monday Project call?

These are the largest and most widely attended meetings at Mozilla. They are a great way to get a quick heads-up on upcoming events, key Mozilla products and projects, and meet colleagues and community. They’re also a great way for you to share your story with other Mozillians and invite them to get involved. The meetings generally last 15 to 30 mins and take place every week at 11am PST / 2pm EST / 19:00 UTC.

Contact

• Sydney Moyer can help coordinate
• Potch

How to launch a new project

Coming soon!

How to file a bug

Filing bugs on Bugzilla is the main way to track and share work with the Mofo Engagement team. Here’s how you do it.

• Look here for all open comms bugs to date:
• Create a comms bug here

* Standard way to file a comms bug:

• • Component: what the bug is creating
    • EVERY project should start with a "launch" bug, that all subsequent bugs are "dependent" on.
  • Assignee: Person to make it, if you don't know, assume Erica S, or no one.
  • CC List: Main Engagement team, as well as stakeholders.
  • Summary: START with "Project Name": Description of what bug is. This is so bugs are sortable by summary. If a project is recurring (e.g. Maker Party, MozFest, etc) please also include the year. Examples:
    • DML 2014: launch bug
    • DML 2014: create flyer for science fair
    • Maker Party 2014: send out press invite
  • Description: Describe the bug.
  • Depends on: any bugs that need to get finished in order to finish this one. So, press outreach will depend on messaging and blog posts, etc.
  • Blocks: any bugs that depend on the one you're filing. All other bugs in a project should block the "project launch" bug.
  • Whiteboard Status: make sure each bug includes the following tags. They are case-sensitive, so as a default use all lower case.
    • [project name] If a project is recurring (e.g. Maker Party, MozFest, etc) please also include the year
    • [tier X]
    • [month due/launching]
    • [program/product it's tied to] e.g. [webmaker] or [open news]
    • [social media channels] (if social media bug)

How to get a logo or website

Studio MoFo can help you out!

Project Information

Curious about all of the projects MoFo has a hand in? Want to know how to explain them to your friends and fans? Head over to the Foundation Projects page for the individual breakdown.