AllHands

MoFo 2014 All Hands

• Schedule https://etherpad.mozilla.org/allhands2014schedule
• Logistics https://etherpad.mozilla.org/All-Hands-logistics
• Story https://wiki.mozilla.org/AllHands/Story
• Demos https://etherpad.mozilla.org/All-Hands-demos
• MoCos https://etherpad.mozilla.org/MoCo-MoFo
• Done https://wiki.mozilla.org/AllHands/Done
• Hashtags #mozhelp #mofo10k

Workshops and Demos

Scrum

Tues

Contributor Metrics: connecting the threads

When: Tues 10:00-12:00 (this scheduled time is a moco/mofo catch-up meeting)
Goal:  Connecting the strands so we're heading in the same direction. Face-to-face discussions about Baloo, and BI Datawarehouse tools; Tableau server and dashboards; MoFo Interim Contributor Dashboard and; the systems; behind it; + the Adhoc contribution logger. 
MoFo point: Adam and Jbuck 
SF Moco contacts:  David Boswell 
Local Moco, but not SF: Anurag Phadke (Mountain View), 
Collaborators: Chris D
Bugzilla tags: [allhands][metrics]

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Going Global: Three new markets for Webmaker in 2014

When: Tues (anytime)

What they need from us and how we'll win. We have funded partnerships planned in Bangladesh, Brazil and more. Let's focus on where we are funded and do it well. Show where geographically anchored / regional funding is; talk about creating more visibility  about the data we have; leverage planned Maker Parties in these key locales; and measure where in the world Mozilla can make impact.
Lead: Ben Moskowitz; Adam Lofting
Collaborators: Michelle, Chris, Geoff, An-Me, Amira
Tag: [allhands][global]

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Landing the badges moonshot: Webmaker + Badgekit sprint

• Anytime
• Lead: Kate
• Collaborators: An Me, Erik, Andrew, JP, Jbuck
• Goal: We will issue the Webmaker Super Mentor badge. We're a few short tickets away from being able to issue and approve Webmaker badges in Badgekit. Let's sprint towards completion.
• Deliverable: Ship the Webmaker Super Mentor Badge, supporting the complete end-to-end user story: see, apply, review, issue, receive.
• Webmaker badges roadmap: Q2 Roadmap
• Bugzilla tags: webmakerbadges, followup, [allhands]

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Getting real about press and marketing: Press Kits

When: Tues 10:00-12:00
Goal:  Creating press kits for MoFo produtcs.
MoFo point: Erica S. and Lainie
etherpad:https://mofocomms.etherpad.mozilla.org/presskits Bugzilla tags: [allhands][presskits]

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Events: converting event participants into users and contributors

How do we turn Webmaker and Maker Party event participants into users, supporters and contributors? This is one of the most important things we can do towards our 10k contributor goal this year. And it's hard. It will take a cross-team approach with engineers, community team and partnership teams working together. Let's get the key stakeholders together to agree on strategy and document a cross-team sprint together here: 
https://wiki.mozilla.org/Webmaker/Events
Lead: Brett + Matt
Required: Brett, Matt, Amira, Gavin, Cassie
Requested: Michelle, Kate Hudson, Lainie
Context and reading: https://etherpad.mozilla.org/Events
Notes: https://etherpad.mozilla.org/events-allhands
Tag: [allhands][events]
When: Anytime
Deliverable: Get consensus with stakeholders. Then document our events roadmap. https://etherpad.mozilla.org/Events https://wiki.mozilla.org/Webmaker/Events

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Wed

Fill the Funnel, MoFos. Shipping the Maker Party Marketing Plan

Time: 9:30 Wednesday
We ran a great, multi-channel marketing campaign around money: the EOY campaign. Now we need to do it about people. This session is an applied, tactical planning session for breaking our Maker Party marketing into defined assets, scheduled, and tasks. The Webmaker team has kicked ass and shipped a product. Now it's on us to get people to use it.
Context: This, but for people: https://fundraising.mozilla.org/campaign-overview/
Lead: Geoffrey, Erica S, Hannah
Collaborators: Amira, Erika D., Lainie, Andrea
Deliverable: A detailed marketing plan and schedule, broken out across the bugs.
Tags: [allhands] [Maker Party 2014] [MarketingPlan]

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Learning from Users: usability testing our Engagement Ladder

Time: 9:30 Wednesday
Let's do usability testing on our Engagement Ladder, to see where people are getting stuck and increase our conversation rate. Our engagement ladder is everything. We're asking users to perform a small number of key calls to action (like signing up for a Webmaker account, sharing a teaching kit, entering an event into our platform, etc.) How do we do smart usability testing against these tasks so we can see where users are getting stuck -- and capture quick wins to increase our conversion rate? 
Context: https://wiki.mozilla.org/Webmaker/Engagement_Ladder + blog post on Q2 Product Testing
Lead: Cassie, Karen Smith
Collaborators: Cori Schauer + Tony Santos (User research) + Kat
Deliverable: Run a usability test for account creation, event creation, and the new /explore page.
Tags: [allhands] [usability]

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Appmaker: Getting Input on User Value

Time: 9:30-12:30 Wednesday

Goal: test Appmaker strategy against MoCo market research analysis of the opportunity and need. Plus review user demographics and operators in each FirefoxOS market. We think there are gains in combining platform, marketplace, digital literacy. Are we teed up to provide value here?
MoFo point: Bobby (+Ben)
SF local contacts: Ria Joy, if we can get her to come from Seattle, Cori Schauer (conflicts with user research session at same time, Cori available wed 9-11)
Length: 4-6 hours
Tags: [allhands] [appmaker]
Deliverables: 

• Document Appmaker audience segmentation & analysis
• Document work plan for feeding audience research into Appmaker product strategy

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New Communities: make a page on mozilla.org

Time: 11:00 am Wednesday
Lead: Dan/Erin Kissane
Collaborators: Kaitlin, Dave, Studio MoFo
Local SF contact: Holly Hastbritt (mozilla.org PM)
Goal:  Collaborate & sprint on making a one-pager "New Communities" page  on Mozilla.org. Plus getting "News" and "Science" added to the  Mozilla.org "get involved" page. http://www.mozilla.org/contribute/ This can be a great way to tell the story around what Mozilla is doing  in these new spaces, plus drive referral traffic and contributors to  those projects. 
Length: 6hrs, max
Etherpad: https://etherpad.mozilla.org/communities
Tags: [allhands][newcommunities]

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MDN + Webmaker: prepping for May workweek

Time:Wednesday 1:30
Goal:  Determine, plot and start hacking on easy wins in preparation for the end of May MDN/Webmaker workweek. Plus document larger strategic goals for collaborating with MDN going forward. Discuss the Thimble roadmap (and Thimble tutorials in particular) and see how MDN needs can be included.
MoFo lead: Laura/Brett
SF local contacts: Ali
Length: 1/4 day
Tags: [allhands][MDN]
Deliverables: 
* Train MDN staff to create Thimble tutorials. 
* Update MDN staff on product vision for Thimble and Brackets 
* Transfer knowledge in creating MakeAPI galleries

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Marketing: Project:Trust Mozilla Campaign Coordination

When: Wed 1pm

Trust is an emerging theme in many campaigns going on across Mozilla: marketing, advocacy, policy, engagement, education. The leads of the campaigns have agreed to start meeting to coordinate the work, maybe ship a shared platform or two. This is the first meeting of that group.
Lead: Geoff MacDougall
Collaborators: Dave Steer, Erica Sackin, Andrea Wood, Mary Ellen Muckerman, Eric Petitt, Michelle Thorne, Alex Fowler
SF local  contacts: Dave Steer, Eric Petitt
Proposed length: 90 mins

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Review and iterate Webmaker.org information architecture

When: Wed 12:30
Goal: Take stock of all the pages on webmaker.org. Are they serving our needs? Where are there gaps? How might we improve our information architecture to support new pages like /explore and profiles? And how can we measure if its working? We'll update a complete list of all current pages with "jobs" and notes on next steps for each
Page list: Every Page Has a Job (Google doc)
Lead: Cassie
Collaborators: Matt, Kat, Kate, Adam, Doug
Tags: [allhands] [ia]

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Working with the GSMA

Time: Wed 12:30-4:30

Goal: design first set of engagements w/ GSMA around Spreadtrum phone, Appmaker, Webmaker. Plus produce a 15 slide aligment deck for internal stakeholders
MoFo point: Mark (+Ben)
SF local contacts: Pete Scanlon, Ria Joy, Rick; Fant (a meeting at some point?), someone from Bill Walker org, someone from Christopher Lee org, Irina Sandu (voice?) David Palomino (voice?)
Length: 4-6 hours
Tags: [allhands] [gsma]

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Marketing: Project:Trust Mozilla Campaign Coordination

When: Wed, 1pm
Trust is an emerging theme in many campaigns going on across Mozilla: marketing, advocacy, policy, engagement, education. The leads of the campaigns have agreed to start meeting to coordinate the work, maybe ship a shared platform or two. This is the first meeting of that group.
Lead: Geoff MacDougall
Collaborators: Dave Steer, Erica Sackin, Andrea Wood, Mary Ellen Muckerman, Eric Petitt, Michelle Thorne, Alex Fowler
SF local  contacts: Dave Steer, Eric Petitt
Proposed length: 90 mins

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The future of badges.mozilla.org

• Time: Wednesday, 3:00 PM
• Lead: Emily
• Collaborators:
• Goal: Let's prototype this site's future. We will start with a look at what badges.mozilla.org was and who used it. Then we'll plan what it might become, and the larger vision and resources that will needed. Plus how it might it fit with the larger plan for MoFo and MoCo badges. Less yack, more hack.
• Deliverable: Discuss and try to document the plan for badges.mozilla.org going forward. ( Here: https://etherpad.mozilla.org/badges-mozilla-org. And then link to from https://wiki.mozilla.org/Webmaker/Badges )
• Bugzilla tag: [allhands][badges.mozilla.org]

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Documentation and process: How we support our engagement work

Time: Wednesday
Lead: Erika Owens
Collaborators:
Local SF contact: 
GoalWe're all doing a lot of great work. How do we document it and share our learnings within our teams, between our projects, with our stakeholders, and beyond? Thinking through the followthrough and documentation process is also critical in keeping contributors engaged. Let's sketch out some of the key elements of documentation and follow-through and share tactics about how to make sure it actually happens.
Length:?
Tags: [allhands][newcommunities][documentation]

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Anytime / Unscheduled

Getting real about Marketing and Press

This is critical. We have to pour as many people into the top of our funnel as possible. Press is a huge and proven way of doing  this. For example, if we landed two Lifehacker articles per quarter, we'd be tripling our users. We  don't currently have solid press kits/marketing kits for our products. Let's make some. Plus work out the details for how we're going to pitch Webmaker to press going forward. 
Lead: Erica S and Lainie 
Collaborators: Amira, Erin K, Kaitlin T, Erika D, Sabrina, Dave Steer, Hannah, Kaitlyn, Erin Kissane, Dan Sinker
Note: Loop in Moco Marketing?
Length: 3-4 hours
When: Anytime
Tag: [allhands][press]

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Hive: Shipping Hive Cookbook Pages

Goal: Ship pages of the Hive Cookbook. Documenting and outlining existing Hive practices, strategies, goals and thinking onto the Mozilla Wiki. Started here https://wiki.mozilla.org/Webmaker/Hive
Lead: Chris L, Leah, Sam Katherine
Collaborators: Robert, Elsa, Julia, Lainie, Karen
/>When: Anytime, 1/2 day
Tag: [allhands][hive]
Deliverables:

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Partnerships: becoming a closing machine

We now work from an integrated pipeline. It contains partners that bring us funding, contributors, or both. This means two things: (i) further integrating our recruitment, product, and management of partners, and (ii) become a closing machine.

• Goal: Cultural: Shift to being 'closers that care'. Everyone in the org understands the urgency of money and is clear-eyed about how we get to keep working.
• Practical: Log and start to action all of our leads. Account for managed growth through grants. Implement new ways to communicate the long-term evolution of our fundraising and stay accountable to each other.
• Lead: Ben Moskowitz
  Collaborators: Geoff MacDougall, Matt Thompson, Hannah, Lynn Melander Moore, Amira Dhalla, David Ascher
• When: Anytime, 2 hours
• Deliverables: Bridges between Webmaker requirements and fundraising lead generation
  

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Maker Party: Driving Mozilla-wide participation

From Open News to the Science Lab and beyond, let's make sure this year's Maker Party includes all areas of MoFo. This can also include how to leverage upcoming MozCamps, plus  Mozilla's new "gathering plan" for distributed events. Let's also pick a few likely MoCo groups and document with them what they might do as well. 
Lead: Amira/Michelle
Collaborators: Winston, WPR folks for Mozilla-spaces events
Tag: [allhands][mozmakerparty]
When: Anytime. Talk to Winston & WPR separately

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Code contribution: guidelines and one-stop shopping

We want to ensure our code contributors feel welcome in our open source project. Let's first examine what conditions and guidelines we need, where we're doing well, and where we need to improve. Then turn that into an inviting "one stop shopping" page at developer.webmaker.org that can on-board new code contributors.
Lead:Kate
When: Anytime
Tags: [allhands][codecontrib]

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Webmaker Training: Get ready to level up 5K+ contributors

Webmaker Training will reach thousands of mentors on its first iteration on May 12. Let's polish the content and lock in the comms needed to "feed the funnel" for Maker Party. This includes reviewing the modules, freshening the site, and inviting the Super Mentors and participants.
Lead: Laura
Collaborators: Lainie, Mozilla Reps, Cassie, Jbuck, Michelle, William
Tags: [allhands][training]
When: Anytime

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Prepping the "Webmaker Textbook 1.0" writing sprint

Prepping for a book sprint to create an open "textbook" or "cookbook" for teaching web literacy. Let's get our roadmap ready for shipping awesome Webmaker teaching curriculum. Toronto will host a writing sprint May 7,8,9 to complete webmaker.org/explore. Recognizing this piece of content is crucial to our successful launch this summer, we need to hit the ground running. We will make sure each attendees has an assigned Web Lit competency and that the work is scoped so we can spend a full three days writing
Context: https://wiki.mozilla.org/Webmaker/Textbook
Lead: OpenMatt
Collaborators: Kat, Michelle, Claw, Cassie, Kate, Drushka, Fuzzy
When: Anytime
Tags: [allhands] [textbook]

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Email-fu (3:30 in 7th floor room "Justice League")

Goal: Now that we are sending out emails to larger groups, including supporters registered for events, let's make sure that they're as effective as can be.
Lead: Andrea (twitter: @valiant):
Collaborators: Jbuck (infra), Aki (figure out HTML emails), Sabrina (design), Drushka (words)
When: 3:30 in 7th floor room "Justice League"
Etherpad: https://etherpad.mozilla.org/allhands-email-fu

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MoFo / MoCo Collaborations

Goal: Collaborate with our awesome MoCo colleauges.
Lead:
Collaborators:
When: Anytime, list in bug clearly
Tag: [allhands][mofoco]
Deliverables:

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Thursday

Maker Party: Real Life User Stories

Let's role-play to see how ready we are. A captivating theatrical experience, directed by Geoffrey MacDougall, and featuring a full cast of MoFos. We've spent months building systems, content, funnels, and tools that let us engage and support our various users, supporters, and contributors. On July 15th those  systems, content and funnels will be put to the test. Let's rehearse and drill our processes. This session will see us act out (literally)  the user stories in our Engagement Ladder work, making sure there's no walls or black holes.
Lead: Geoffrey MacDougall
Collaborators: Amira Dhalla, Chris Lawrence, Matt Thompson
When: Thursday morning

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