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Revision as of 23:13, 27 May 2014
Summary
This is a cross-Mozilla research project investigating how to put the power of the web in more hands, in more places— particularly emerging digital economies.
Roles
- Responsible: Product Manager (TBD), Design Lead (TBD), Development Contractor (TBD)
- Accountable: David Ascher
Project Budget
- TBD
Project Calendar
See calendar of planned activities
Tasks
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
What, How, and Why
What We’re Going To Do Now
- Create prototypes for on-device app authoring (proposed owner: Bryan Clark)
- Test these prototypes in the field in key Firefox OS markets (proposed owner: new program manager hire)
- Produce competitive insights based on consumer segmentation in key markets (confirmed owner: Ria Joy)
- Secure 3 major philanthropic partnerships to fund and amplify project (i.e., GSMA, Gates, Mastercard, Omidyar, USAid). (confirmed owner: Ben Moskowitz)
What We’re Going To Do Six Months From Now
- Lead a formal PRD for on-device apps authoring as part of Firefox OS (proposed owner: Maureen Hanratty/Tony Santos?)
- Weave into brand / marketing story and celebrate at MWC 2015 (confirmed owner: Pete Scanlon/Mary Ellen Muckerman)
- Commission, review and greenlight business plans, as appropriate (proposed owner: Rick Fant)
How It Will Work
Create a “core project team” comprised of cross-section of FTEs on a 6 month special assignment.
The roles in this team are still TBD, but likely consist of at least:
- Product manager: requirements gathering, stakeholder validation, etc (maybe Bryan Clark?)
- Project coordinator: ensuring strong communication within the team, to other Mozilla stakeholders, and to local teams
- Interaction & prototype design: everything from paper prototypes to wireframes that can be assessed in field tests and other user testing scenarios
- Developers, with a particular focus on rapid prototyping / iteration, good UX instinct
This team will work closely with Ben Moskowitz and David Ascher, and periodically report into the Steering Committee. No HR changes to take place for existing staff (they would be seconded to the project for a fixed duration).
Why It Matters
On-device app authoring could dramatically grow the supply of local apps in emerging markets, which could differentiate Firefox OS and the web platform and drive both consumer and operator demand. Though risky, a breakthrough user-facing innovation like this could re-energize partner, contributor, and user interest in Mozilla and its products. Our window of opportunity to realize these kinds of breakthrough innovations is small.
Resources
Advisors
- Ben Moskowitz: program strategist, director of philanthropic partnerships
- Ria Joy: advise on partner research agenda, product strategy
- Harald Kirschner: advise on Marketplace / carrier API integration
- Michael Henretty: advise on Gaia optimization
- Rina Jensen: advise content trends
- Rory Petty: advise on program design
- Michelle Thorne: Webmaker and Reps community
- Emily Goligoski: user research lead
Key community members
- Andre Garzia: technologist/community liaison coordinating Brazil pilots
- Ricardio Panaggio: technologist/community liaison coordinating Brazil pilots
- Aschickur Raman: technologist/community liaison coordinating Bangladesh pilots
- Mahay Alam Khan: technologist/community liaison coordinating Bangladesh pilots
- TBD: technologist/community liaison coordinating India pilots
- TBD: technologist/community liaison coordinating India pilots
- TBD: technologist/community liaison coordinating African pilots
- TBD: technologist/community liaison coordinating African pilots
Executive support
- Chris Beard
- Mark Surman
- Pete Scanlon
- Rick Fant