Webmaker/Splash

Goals

• Provide a boost to the 10k goal with messages about the fall campaign (short term)
• Start to move towards the mass market
• Give new users (not logged-in ones) a testable, streamlined flow into signing up & making
• Give logged-in users different, more audience-appropriate content
• A/B test language, value propositions, signup process & gather data
• Increase unique visitor (UV) to registered user (AU) conversion rate (currently ~0.85%) (target for end of Q1 is 5%)

Links

Notes: https://etherpad.mozilla.org/splash Tags: [splash]

Roles

• Responsible: Bobby
• Consulted: Andrew, Michelle, Cassie, Paul, Lainie, Ricardo

Tasks

[nov28] <bugzilla> { "product": "webmaker", "whiteboard": "[splash] [nov28]", "include_fields": "id, summary, whiteboard, assigned_to, status", "maxrows":"50", "order": "bug_id" }

[dec12] <bugzilla> { "product": "webmaker", "whiteboard": "[splash] [dec12]", "include_fields": "id, summary, whiteboard, assigned_to, status", "maxrows":"50", "order": "bug_id" }

Drafts