New Mobile Experience

Overview

The New Mobile Experience is an initiative under Context Graph that will explore the richness of the web on mobile by making it more accessible. People are spending more time on mobile but not on the mobile web. Using context on the web to get you what you want on mobile is particularly important.

The New Mobile Experience team is pursuing further development and exploration of a location-based mobile app following a successful design sprint in San Francisco in mid-September. The team started working on an early prototype/MVP of an app, currently called Prox. Prox helps you discover what to do next when you're out and about. It allows you to find places of interest near your current location and provides you with enough information to make a decision. It also notices that there is an interesting event nearby and send you a timely suggestion in the form of a notification.

Key Documents

• What is Context Graph
• Product/UX Trello Board: https://trello.com/b/jfzxbzMM/context-graph-prototypes
• Prox App Trello Board

Blog Posts

• Context Graph: It’s time to bring context back to the web
• Mozilla: Exploring New Mobile Frontiers with Design Sprints
• Project Prox?

Planning

Outcomes

• Develop a repeatable process for prototyping, shipping and evaluating new mobile experiences
  • Organize and run a few short (distributed) prototype/evaluation cycles
  • Evaluate early-stage concepts, ideas and prototypes with real users through iterative testing
  • Run a GV Sprint and identify opportunities for remote participation
  • Address points of friction through regular debriefs/retrospectives
• Understand the problem space (background research, potential competitors, etc.) and topical areas (whatever they may be)
  • Propose areas of interest in a shared document and present problems or questions that need to be solved
  • Identify potential competitors and document their goals and problems
• Deliver one NMX MVP prototype
  • Define the goal of the MVP
  • Test and evaluate prototype with real users
  • Develop, share, and document project publicly (e.g., on GitHub, Wiki)
  • Evaluate success/failure of MVP in the wild

Success

• Build mobile experience that connects people to the web in a unique way
• Create sticky mobile app(s) with high user value
• Validating Key metrics that demonstrate repeated value
• Learn from past experience and leverage user research and studies

Team - RACI

Product owner: Maria Popova

Eng Leads: Chenxia Liu, Michael Comella, Brian Nicholson

UX Leads: Gemma Petrie, Anthony Lam

Exec Sponsor: Mark Mayo/Nick Ngyuen

Communications

IRC: #contextgraph

Slack: firefox-team.slack.com - please email to be added to group

Email:

• new-mobile-experience@mozilla.com
• Google Group: New Mobile Experience