Mobile Opportunity
Summary
This is a cross-Mozilla research project investigating how to put the power of the web in more hands, in more places— particularly emerging digital economies.
Roles
- Responsible: Global Program Manager (TBD), Design Research Lead (TBD), Field Implementation Manager (TBD)
- Accountable: David Ascher (engineering); Ben Moskowitz (partnerships)
Project Budget
- TBD
Project Calendar
See calendar of planned activities
Tasks
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
What, How, and Why
What We’re Going To Do Now
- Create prototypes for on-device app authoring
- Test these prototypes in the field in key Firefox OS markets
- Produce competitive insights based on consumer segmentation in key markets
- Secure 3 major philanthropic partnerships to fund and amplify project
What We’re Going To Do Six Months From Now
- Lead a formal PRD for on-device apps authoring as part of Firefox OS
- Weave into brand / marketing story and celebrate at MWC 2015
- Commission, review and greenlight business plans, as appropriate
How It Will Work
See https://mozilla.github.io/mobile-opportunity/
Why It Matters
On-device app authoring could dramatically grow the supply of local apps in emerging markets, which could differentiate Firefox OS and the web platform and drive both consumer and operator demand. Though risky, a breakthrough user-facing innovation like this could re-energize partner, contributor, and user interest in Mozilla and its products. Our window of opportunity to realize these kinds of breakthrough innovations is small.
Resources
Advisors
- Ben Moskowitz: program planner, director of philanthropic partnerships
- Ria Joy: advise on partner research agenda, product strategy
- Harald Kirschner: advise on Marketplace / carrier API integration
- Michael Henretty: advise on Gaia optimization
- Rina Jensen: advise content trends
- Rory Petty: advise on program design
- Michelle Thorne: Webmaker and Reps community
- Emily Goligoski: user research lead
Key community members
- Andre Garzia: technologist/community liaison coordinating Brazil pilots
- Ricardio Panaggio: technologist/community liaison coordinating Brazil pilots
- TBD: technologist/community liaison coordinating Bangladesh pilots
- TBD: technologist/community liaison coordinating Bangladesh pilots
- TBD: technologist/community liaison coordinating India pilots
- TBD: technologist/community liaison coordinating India pilots
- TBD: technologist/community liaison coordinating African pilots
- TBD: technologist/community liaison coordinating African pilots
Executive support
- Chris Beard
- Mark Surman
- Pete Scanlon
- Rick Fant