Mobile/Projects/Second screen

Tracking

tbd

Goals

There is a growing trend towards using a mobile device as a "second screen" when doing things like watching TV shows, movies or sporting events (also: playing video games -- I do this a lot). We want Firefox to support and enhance such activities so our browser becomes a go-to application for these situations.

Working on research/stuff...

Specifications

tbd

Use cases

Specific technology use cases

• Chromecast support (see: Second screen: Chromecast support)

Actual "second screen" general use cases

• Watching LIVE TV/Movie on a full-size TV (second screen would be phone or tablet)
• Watching RECORDED TV/Movie on a full-size TV (second screen would be phone or tablet)
• Watching TV/Movie on a tablet (second screen would be phone)
• Playing a video game and looking stuff up on another screen
• Watching a sporting event at a pub (phone as second screen)
• Watching election coverage or other major event on TV (second screen phone or tablet)

Where "first screen" is the world unfolding in front of you

• At a sporting event or concert w/ phone as second screen
• On a hike w/ phone as "second screen" (geoloc-related information, plant identification, animals -- more context-driven)
• Attending a major event in real life (phone as second screen) - PRIDE parade, Occupy Camp, Music Festival in the Park, etc. Tweets, news, schedules, etc.

User stories

TBD - need to figure out what we want to build as an MVP and break it down from there.

UX design

tbd

Research

User studies

• How second screens are transforming TV viewing (Neilsen)
• Q1 2013 Neilsen Cross-platform report (19p PDF)

Examples

• Disney Second Screen
• Tony Awards 2nd Screen
• SecondScreen Networks (advertising on the 2nd screen)
• ConnecTV (TV second screen) [1]
• Chromecast disables third party replay (which we should support if possible)

Articles

• Mashable articles
• Second screen: the story so far is one of unfulfilled potential
• 10 ways marketers are using the second screen (PDF)

Other stuff

• 2nd Screen Society (?)