Renegade Craft Fair

Renegade Craft Fair takes place in San Francisco on July 18 - 19, 2009. The Renegade Craft Fair embodies the DIY spirit, showcasing 300 artists and crafters. The fairs take place in Brooklyn, Chicago, Los Angeles & San Francisco, and draw 10,000s of people to each event. The audience includes hipsters, hobbyists, families and crafters. Labs and the AMO team would like to work as a team to expose the many ways to customize Firefox, including Personas and add-ons which are often made by hobbyists!

Objectives

• Personas: Garner more awareness for Personas and drive new contributions.
• AMO: Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
• Marketing: Much like the Green Festival, Mozilla will aim to expose Firefox and the Mozilla organization to end-users who are "conscious consumers."

Activities

• Host a booth:
  • Add-ons
    • Demo DIY-friendly add-ons and collections (i.e. Addart, Personas, WordPress Helpter, etc)
    • Walking thorugh collections
    • Favorite Add-ons
  • Personas
    • Custom Personas: Sean Martell to help artists create original personas on site.
    • Sean to come up with pre-made component and walk users through the steps to upload a persona
    • Launch Project Art contest

Takeaway

• Due by 7/10
• Project Art description, give a 2 week early VIP pass [COPY NEEDED]
  
• AMO [COPY NEEDED]
  
• Fox walking through steps of how to make a persona (include testing them)[COPY NEEDED]
  

Swag Needed

• Tattoos
• Firefox Buttons
  

Signups

• Saturday July 18
  • 10:30 AM - 12:30 PM
    • Person #1
    • Person #2
  • 12:30 PM - 2:30 PM
    • Person #1
    • Person #2
  • 2:30 PM - 4:30 PM
    • Person #1
    • Person #2
  • 4:30 PM - 5:30 PM
    • Person #1
    • Person #2
  • 5:30 PM - 7:30 PM
    • Person #1
    • Person #2

• Sunday, July 19
  • 10:30 AM - 12:30 PM
    • Person #1
    • Person #2
  • 12:30 PM - 2:30 PM
    • Person #1
    • Person #2
  • 2:30 PM - 4:30 PM
    • Person #1
    • Person #2
  • 4:30 PM - 5:30 PM
    • Person #1
    • Person #2
  • 5:30 PM - 7:30 PM
    • Person #1
    • Person #2