Mobile/Projects/AMO and Marketplace discoverability

Tracking

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Goals

Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying. Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.

Some brainstorming...

• mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
• use dynamic snippets to promote AMO & Marketplace (obv)
• create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow". What could this be? Infobar is too obtrusive.
• push announcements about updates for installed add-ons?
• promote add-ons/webapps through FHR?
• standard marketing stuff -- newsletters, etc.
• add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?

Specifications

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User stories

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UX design

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Quality criteria

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