Mozilla Gear

Localization
Coupon codes that can be given to:
- Community members/ contributors for reward
- New hires
Adding new items / cycling inventory
- Photo shoots for new gear featuring contributors, volunteers; more geographic diversity

Umbrella: http://www.hisupplier.com/product-392397-Umbrella-Toy-With-Cartoon-Fox/
Kumi: https://vikingkarwur.makes.org/thimble/how-to-make-a-kumi-papertoy
Baby Onesie: http://bit.ly/1nYzVLk
Dog toys / gear
Kids' sizes
Socks - dress socks with the Firefox browser logo on the ankle, to be worn with suits by policymakers (and me when lobbying!), generally hidden under a pant leg
"Keep rocking the free web." and other phrases known to Mozillians that have broad enough appeal to sell shirts beyond the inner circle.
The original shirt series. I was told that Mozilla was funded by Chris Beard selling T-shirts from his desk. This is an amazing story! Can we produce a series of those original shirts?+1
Firefox checkered paper notebooks, on it's header we could add the Firefox for Desktop or Firefox for Android UI.

FF10th Anniversary limited edition (t shirt? origami fox?)
Easter eggs in messaging or landing pages (or Firefox code?) that have hidden discount codes (e.g. Find the Mozilla fox and unveil a store discount code!)
Open Badges on Webmaker translates to credits associated with free/discounted gear
T-shirt design contests -- community designs; community votes for the winner -- winner featured in the store (could work for items other than Tshirts)
Items crafted by Mozillians (Etsy tie-in?)
Holiday promotions, including unusual holidays like: Pi Day, National Talk Like a Pirate Day, May the 4th
TOM’s style buy-one-give-one model
How do we integrate with this? http://www.wearitproudly.org/
Gear store video demos... click on an item for a quick testimonial
Affiliates integration
Geolocation integration