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Drumbeat/Scenarios/template

< Drumbeat
Revision as of 13:23, 23 September 2009 by Msurman (talk | contribs) (→‎Scope)


Drumbeat - Year One Scenario Template

Purpose: answer the question 'what would one year of Drumbeat activity look like in a region x focused on topic y?

Overview

  • Title: xxx
    • Once Sentence: xxx
  • Timing: throughout 2010
  • Geography:
  • Language:

Goals

  • Goal #1
    • Success metric
  • Goal #2
    • Success metric
  • Goal #3
    • Success metric
  • Non goals

Community

<break down of community / audience segments we want to work with>

Scope

<list of topics that are in / out of scope in this scenario>

In scope

Out of scope

Partner organizations

Bongo: online campaigns

Conga: ground game / local

Tympani: major annual event

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Revenue potential

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