EU MozCamp 2009/DrumBeat/Group5/

This content was created as part of a brainstorming session at MozCamp Eu 2009

1 Sentence Summary

Tell a story about the open web that’s simple enough for a 6-year-old to understand, so they can explain it to their parents, family, and friends.

Goals

• Establish and communicate our key messages around the open web to kids and youth.
• Learn from children what they know about the web, how they use it, and how they talk to others about it.
• Use the language they use to describe the open web and why it's important.
• Get children to take the message to others.

Audience

• Children

(Questions: Is there an age range? Should we break down kids and youth into segments? Is there a geographic component? Do want to focus on kids in a particular country or region?)

• Parents

Existing Mozilla supporters who have kids and are looking to instill a shared set of values & principles?

• Teachers

• Other trusted “kids online” web properties and partners?

Activities

• Refine and simplify our message.
  • Map out our definition of the open web.
  • Do a sanity check on the message.
  • Refine it with non-tech savvy people.

• Listen to stories students and teachers have about the web.
  • what is good? what is bad? what is hard about using the web?

• Visit schools and talk to students and teachers.

• Do interviews on the street about the open web.
  • ala What is a Browser?

• Learn more about why kids use the web
  • learning
  • research (wikipedia)
  • fun (games)
  • interact with friends?

• Find out how they use the web
  • just consumers of content?
  • producers of content?

• Find out what they think the open web means

• Show them cool things about the web they may not know
  • new web sites for education, research, learning
  • things that make them more productive and safer online

• See if our message about the open web connects with things kids already know, are worried about, or want to see improvement in.

• Provide training to teachers around open web issues