Foundation:Planning:2010Plan/Q2
1. Mozilla Drumbeat
Overall goal: Introduce Drumbeat to the world. Build projects and community.
Objective #1: Find and support projects that excite us. Mostly from people we don't know yet.
Targets
- Roadmaps and budgets established for WMM, P2PU, Uni Subtitles
- Basic Web Made Movies lab described and established online
- Draft P2PU competency map released, call for courses posted
- Project budgeting and tracking system in place
- Roadmap and budget for OVC/OVA (kg)
- Proposal for Document Management System for Board wiki (kg)
- Financial dashboard?? (kg)
- Comprehensive project-based 3-6 month strategic communications plan for Drumbeat launch
Milestones
- Approved Budget Format for all Drumbeat Projects (kg)
- Approved Web Analytics Profiles for Mark and Chelsea (kg)
- 5+ strategic communications activities completed and evaluated
Objective #2: Establish events a way to explain Drumbeat, recruit participation.
Targets
- 10 or more local events confirmed
- Follow on events scheduled for Sao Paulo, Toronto, Berlin
- Draft 'Event Kit' complete and on wiki
- Event resources page complete and on wiki (e.g. slide decks)
- Drumbeat Festival theme and date decided, announced
- Decide on System to track and engage constituents (kg/po/cn)
Milestones
- Drumbeat facilitator training in Sao Paulo (June)
- Learning, freedom and the web workshop in Palo Alto (June)
Objective #3: Build a flexible online platform for Drumbeat projects and events.
Targets
- Excellent project page for each bootstrap project.
- x
- y
- z
Milestones
- Beta site released and promoted (June)
- x
- y
- z
2. Mozilla Story
Goal: Strengthen Mozilla as a leading public charity supporting the open Internet.
Objective #1: Inspire people to engage and donate to the Mozilla cause
Targets
- Get to 5,000 total individual donors (yearly target 17,000) (CN)
- Get to 75K of funds raised from individual donations ( yearly 500K) (CN)
- Sell 400 T-shirts (yearly target 5000) (CN)
- Raise 5K for Lanikai Beach (Thunderbird) (CN, DB)
- Get to 10,000 newsletter signups (yearly target 35,000) (CN)
- Select a mass e-mail provider with E2 group (CN, KG)
- Continue transition from Chelsea to Katie overseeing donations infrastructure (CN, KG)
- Collect good data on all donors (CN,KG)
Milestones
- Launch T-shirt campaign (May/June) (CN)
- Launch Lanikai Beach Campaign (CN, DB)
- Drumbeat Newsletters (CN)
- Second push on Universal Subtitles Campaign (CN)
Objective #2: Explain Mozilla as a cause. Make our story easy to understand
Targets
- Complete web universe IA project
- Solidify mozilla.org/mozilla.com integration planning
- Mozilla Annual Report Planning (CN)
Milestones
- Update Our Community page with interactive community map
- Have resources lined up for all Q3 mozilla.org projects
3. Mozilla Core
Goal: Find simple and novel ways to make the existing Mozilla community more productive, cohesive and understandable.
Objective #1: Bring new members in to the community
Targets
- (Stuff about Mozilla Education)
- Have contribute group respond to ??? inquiries/month
- (How does this objective fit with the new Mozilla Engagement group?)
Milestones
- Fix 3 (or more?) bugs with Get In Touch form to help contribute group scale
Objective #2: Help existing community members be more productive
Targets
- Get mozillians.org up, assess its current state and produce a plan for the way forward. (GM)
- Have a clear document defining who owns what module (even if not everything has an owner) and a system for updating it (GM)
- Bugzilla Consortium text is finalised, and Bugzilla Team is able to begin executing plan (GM, CN)
- Get Commit Access Policy finally nailed down and implemented (GM)
Milestones