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| =Firefox's 10 Year Anniversary= | | =Firefox's 10 Year Anniversary= |
| === Why === | | === Why === |
| Browsers are now near parity -- clear differentiation is harder & research shows passive Firefox brand affinity.
| | '''Because it's time to light a fire, stir the rebellion, take back the Web!''' |
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| Firefox grows only when people choose (driven by user recommendations) and Firefox user likelihood to recommend is not strong enough.
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| '''Time to light a fire, stir the rebellion, take back the Web!''' | |
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| '''To grow Firefox we must...'''
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| * draw clearer distinctions in the product experience.
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| * strengthen our "independent choice" promise.
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| * be bolder in our policy and media opinion.
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| So that users, developers, influencers (press, industry, individuals), and community members not only feel, but can articulate our difference...
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| ...because referrals are what ultimately drives our growth.
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| = Goals and Objectives= | | = Goals and Objectives= |