Engagement/Campaigns/Mozilla Identity Evolution

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This page contains all of the important details for {Project Name}.

Project Description

Our goal is to expand Mozilla’s visual identity system so it fully exemplifies and expresses our brand positioning: “Internet champions who empower people to reach their full potential through open systems.”

Project Purpose & Details

Project Information

  • Communications Channel(s): #fistbump IRC channel
  • Team members (RASCI)
  • Notes & Meetings Hub
  • How to contribute

Project Management

  • Project & deliverable timeline (note: currently very rough)
    • August 1: executive approvals complete; full team on board and ready to begin; initial blog posts written and posted
    • August 3-September 12: design exploration, online tool prototyping
    • September 12: creative review 1
    • September 26: creative review 2
    • October 10: creative review 3
    • November 3: design assets and logo tool complete; hand off information to web team to begin updating style guide and

relevant parts of mozilla.org

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