Mozilla Voices
Overview
It's time to help more people understand who we are, what we care about, and how our work impacts our online and offline lives for the better.
One of the most visible ways we create positive impact in the world is with our beloved Firefox products, but we also need people to know about the value of open systems and challenge the thinking of the status quo.
Our work, achieved in partnership with our global volunteer community, is what distinguishes Mozilla from other technology companies, and enables us to pursue our mission on multiple fronts.
By being clear and focused with the stories we tell and amplify, we’ll be able to give people the tools to quickly and easily share our message with others. One of the ways we are doing this is the through the Voices initiative.
What is Mozilla Voices initiative?
Voices will be a world class editorial platform showcasing the ideas, organizations, communities, movements and individuals who best exemplify how open systems empower people to reach their fullest potential.
We advocate that Open Systems create healthier communities and more successful societies overall. We will cover everything from open source to open government and the need for transparency; privacy and security, the "Internet of Things" vs. "pervasive computing", to education and if it's keeping up with the technological changes. The bottom line? Open is better.
When complete, Voices will have a full-time editorial news-gathering staff and a global set of contributors – both paid and volunteer – to contribute stories, as well as offer news ideas (leads) for the editorial staff and recommend the best expert sources.
At its best, Voices will start conversations and settle arguments.
Editorial Strategy
In order to educate, engage and inform the greater Voices audience, Voices editorial strategy include:
- Create compelling, original content
- Do smart content aggregation and curation
- Be proactive in our audience development
The taxonomy of the site will include:
Caption1
Key Milestones
- Create Voices site design
- Build Content Management System for Content Submissions
- Identify lead Editorial team members
- Design contribution pathway, editorial review process
- Invite participation from the Mozilla Community
TIMING:
Launch of Mozilla Voices 1.0 scheduled for early Fall '14
Leadership Team
Executive Sponsor:
Mary Ellen Muckerman, VP Brand Strategy & Services.
Editorial:
Anthony Duignan-Cabrera, Editor in Chief. (His name is as difficult to spell as it is to say, he prefers the acronym ADC.)
Plus forthcoming editorial staff.
Product Development Team:
- Benjamin Sternthal, Web Development Manager
- Jennifer Bertsch, Product Manager
- Holly Habstritt, UX Lead
- John Slater, Director of Creative
- Craig Cook, Front-end Web Developer
- Josh Mize, Senior Web Developer
How do you get involved?
Mozilla Voices will need, well, voices. Yours, actually.
ADC will be setting up an IRC channel as well as an email group. He's already begun working with the Peiying Mo, Chris Hofmann and Pascal Chevrel about how we will handle our international coverage and blog contributors.
If you can't wait, just email Anthony at adc@mozilla.com. Operators are standing by!!!
What's coming up?
The launch. It's scheduled for Fall, '14.
- Follow our progress on building the site: Mozilla Voices 1.0 Website
- If you want to see examples of the kind of stuff we will be covering, follow our Twitter feed.