Marketplace/Localizers

The Feed utilizes an editorial featuring vehicle known as Editorial Brands. There are 22 Editorial Brands in all, and each Editorial Brand has a singular (when a single app is featured) and plural (multiple app featuring) forms; and in some languages, like Russian, there will be multiple plural forms.

Here are the keys associated with all 22 Editorial Brands:

Hidden Gem
Groundbreaking
Local Favorites
Mystery App!
Creativity
Apps for [region] ***note that this EdBrand is an outlier in that we have a unique instance for it per country; e.g. "Apps for Brazil" or "Apps for Bangladesh" etc***
Education
Health & Fitness
Maps & Nav
News & Weather
Books
Shopping
Sports
Tools & Time Savers
Games
Work & Business
Arts & Entertainment
Lifestyle
Music
Photo & Video
Social
Travel

Here are a few examples of how an Editorial Brand's key will translate to user-facing nomenclature...

Key: Books
User-facing singular: Great Read
User-facing plural: Great Reads

Key: Photo & Video
User-facing singular: Featured Camera App
User-facing plural: Featured Camera Apps

Key: Music
User-facing singular: For Music Lovers
User-facing plural: For Music Lovers
Note in this case, "For Music Lovers" works the same for single or multiple featured apps.

In a couple cases, the key is the same as the user-facing copy. For instance:

Key: Hidden Gem User-facing singular: Hidden Gem User-facing plural: Hidden Gems