Summit2008/Sessions/Proposals/PR Case Studies

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Session Title

Open Source PR

Session Leaders

  • Nicole Loux
  • Melissa Shapiro

Summary

The session will cover how Mozilla's approach to PR differs from traditional technology companies, how our unusual tactics help press grok Mozilla and ultimately result in more comprehensive media coverage. We'll explore a number of PR case studies from 2008: the Firefox 3 launch, anatomy of a security fire drill, and correction requests.

Estimated length

1 hour

Expected turnout

60 people

Agenda

  • Intro to PR
  • PR Case Studies
    • FF3
    • Security
    • Redactions/retractions/corrections
  • Discussion

Equipment needs

  • Projector
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