Optimization Test plan template

Insert Test Name

Background

Qualifying the Opportunity: State why we are conducting this test and use any data / research that help informed the opportunity.

Hypothesis

Insert Hypothesis here

Experiment Information

   Team Conducting Test
   Page / Experience that was tested: insert link here
   Date of the Test: insert date range here
   Sample Size
   Testing Platform Used: Optimizely or Google Content Experiments
   Link to Test: insert link here

Variations Tested

Insert Screencaps or Link to the Tested Variations

Summary of Results

Hypothesis is TRUE or FALSE.

Summarize the findings within 2-4 sentences.

Experiment Data

Variations	Visitors	Conversions	Conversion Rate	% Improvement	Confidence	Winner
1	Original
2	Variation 1
3	...
4	Variation X

Key Learnings

What did we learn as a result of taking this test. Insert at least 3 things.

Action Taken as a Result of the Experiment

Now that you have completed the test, what were the next steps taken?