Optimization Test plan template

Firefox Growth Team: Identifying Optimization Opportunities

Please fill out the following information so that we can prioritize the opportunity associated with this idea. Thanks!

Qualifying the Opportunity

What's the Optimization Opportunity? Please use any supporting data or information that can help identify what the problem / opporutnity is

Page to be Tested What page do you want to optimize?

Hypothesis State your hypothesis for how you are going to increase conversion

Page element you would like to isolate and test CTA's, copy, layout, etc. Test Audience Segment What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc)

Current Conversion Rates What is the current conversion rate associated with the page goal that you want to test?

Target Conversion Rate What is the target Conversion Rate that we would like to hit?