Webmaker/FallCampaign
< Webmaker
Goal
Get to 10K through a partner-focused outreach campaign.
How we're doing it
- Close 1-2 high level partnerships with status quo
- Close 15 network partners, create custom landing pages, and send their mentors through our engagement funnel via the wizard
- Close additional partners by sending their mentors through a generic landing page and funnel
Flows
Main contact (e.g. Executive Director, Regional Director) associated with an org that gets customized landing page
- Talk with someone from Sales (e.g. An-Me, John, Ben)
- Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
- Once partnership is closed, we build the custom landing page including badges
- We give them marketing support; perhaps a one-pager or an email to share with their staff that includes the CTA to visit the custom landing page and get started
Mentors associated with an organization that gets customized landing page
- Get context about how their org is partnering with Webmaker on the custom partner landing page
- CTA: "Create your event"
- Go through Wizard
- Upon submission, receive custom url for their event + email with How To instructions
- 24-hours before event, they receive a reminder email with the above
- Run their event
- 24 hours after the event, they are auto-badged with partner co-branded event host badge
- Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach
- Leveled up to Michelle
Mentors NOT associated with an organization that gets customized landing page
- Get context about Webmaker on the generic partner landing page
- CTA: "Create your event"
- Go through Wizard
- Upon submission, receive custom url for their event + email with How To instructions
- 24-hours before event, they receive a reminder email with the above
- Run their event
- 24 hours after the event, they are auto-badged with generic event host badge
- Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach
- Leveled up to Michelle
Learners associated with a custom partner org
- Follow the url that the event host has shared with them
- Land on the Make
- Make ends with CTAs: Share, Claim relevant web literacy badge, Claim custom partner participant badge
Learners associated with a custom partner org
- Go to the url that the event host has shared with them
- Land on the Make
- Make ends with CTAs: Share, Claim relevant web literacy badge
Elements
Partner Facing Marketing
- R: Paul
- C: Erika
- http://bugzilla-sprinter.herokuapp.com/sprint/541
Customization Kit
- R: Andrew, Aki, Relationship manager
Bugs to be created as we close the particular partnerships. Bugs will include which Makes, build the custom landing page, build the badges.
This is where a large amount of work is, initially for the product to create the technology, and then for the relationship manager to file bugs for customization.
Wizard
- R: Matt, Andrew's team
- https://wiki.mozilla.org/Webmaker/Wizard
Custom Launch Page
- R: Aki (done?)
- This is an event page with a "Get Started" button that, when clicked, sends the learner to the Make
3 Makes
- R: Matt
- These currently live on a blog, but need to move somewhere more permanent
- They have CTAs for the learner (e.g. Share, get the relevant badges)
- MATT - WHERE ARE THE TICKETS FOR THIS?
Email program
- R: Paul
- C: Kelli
- Transactional email upon event creation: includes How To (LINK TO TICKET)
- Reminder email day before event (ALREADY EXISTS)
- Level up email (https://bugzilla.mozilla.org/show_bug.cgi?id=1073055)
Account management
Mentor support
Sales
Metrics
Questions to resolve
- At what stage do we give Learners the custom partner-branded participant badge? How do we know who they are?