Webmaker/FallCampaign/SalesFunnel

Set Menu

(e.g. Executive Director, Regional Director) associated with an org that gets customized landing page

Talk with someone from Sales (e.g. An-Me, John, Ben)
Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
Once partnership is closed, we build the custom landing page including badges
We give them marketing support; perhaps a one-pager or an email to share with their staff that includes the CTA to visit the custom landing page and get started

Get an email from their organization with linking to a custom landing page that provides context about how their org is partnering with Webmaker
CTA: "Create your event"
Go through Wizard (mockup)
After submitting event, receive custom url for their event + email with How To instructions
24-hours before event, they receive a reminder email with the above
Run their event
24 hours after the event, they are auto-badged with custom partner Skill Sharer badge
Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
Leveled up to Michelle

Someone on the sales/partners team sends them to generic partner landing page where they get context about Webmaker
CTA: "Create your event"
Go through Wizard (mock-up)
Upon submission, receive custom url for their event + email with How To instructions
24-hours before event, they receive a reminder email with the above
Run their event
24 hours after the event, they are auto-badged with generic Skill Sharer badge
Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
Leveled up to Michelle