Webmaker/FallCampaign/SalesFunnel
< Webmaker | FallCampaign
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Sales
- Partners we're targeting: https://etherpad.mozilla.org/trifecta
- Salesforce integration: https://foundation.etherpad.mozilla.org/fall14campaign-salesforce
- Production work and context https://wiki.mozilla.org/Webmaker/FallCampaign
Sales Menu
What we're offering: a custom Partner Landing Page they'll love. It includes two key buckets:
a) Partner details (standard elements that go on every page)
- Partner name
- Partner logo
- Custom photo
- Custom intro copy
b) Partner CTAs (what they want their staff / audience to *do*)
- Chosen from the set menu below.
Specialty of the house: Tailored Maker Parties
- 1) “Host a Maker Party”
- (links to Wizard. User chooses from one of three different Maker Parties.)
- "I want to make it easy for my staff to host one of three different types of events."
- 2) “Host a ‘Hack Your School’ Maker Party”
- (links to a pre-selected event type in the Wizard.)
- "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them."
- 3) Optional Spring Roll: a lightweight custom Make
- “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster)
- "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose."
- Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page
- Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope.
- 4) Side of rice: a link the Partner cares about
- Learning from the "Lights On After School" example. This link is totally optional, and can be anything from our point of view: a link to a page, program or CTA the partner cares about. So long as its just copy and a URL, it's easy for us to add to the page, if the partner sees added value in it.
- "I want people to easily access this cool thing we care about."
- Example in action: https://welcome.webmaker.org/make/lightson/
Sales Funnels
Main contact
(e.g. Executive Director, Regional Director) associated with an org that gets customized landing page
- Talk with someone from Sales (e.g. An-Me, John, Ben)
- Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
- Once partnership is closed, we build the custom landing page
- We give them marketing support; perhaps a one-pager or an email to share with their staff that includes the CTA to visit the custom landing page and get started
Mentors associated with an organization that gets customized landing page
- Get an email from their organization with linking to a custom landing page that provides context about how their org is partnering with Webmaker
- CTA: "Create your event"
- Go through Wizard (mockup)
- After submitting event, receive custom url for their event + email with How To instructions
- 24-hours before event, they receive a reminder email with the above
- Run their event
- 24 hours after the event, they are auto-badged with custom partner Skill Sharer badge
- Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
- Leveled up to Michelle
Mentors NOT associated with an organization that gets customized landing page
- Someone on the sales/partners team sends them to generic partner landing page where they get context about Webmaker
- CTA: "Create your event"
- Go through Wizard (mock-up)
- Upon submission, receive custom url for their event + email with How To instructions
- 24-hours before event, they receive a reminder email with the above
- Run their event
- 24 hours after the event, they are auto-badged with generic Skill Sharer badge
- Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
- Leveled up to Michelle
Learners
- Follow the url that the event host has shared with them
- Land on the Make
- Make ends with CTAs: Share, Claim relevant web literacy badge