Webmaker/2015/MakerFox
Vision
Experiment with integrating Webmaker into Firefox directly
MakerFox is a deliberately silly name to provide an umbrella for surgical, deliberate explorations of how 1+1 might equal 3, by combining the generic consumer-grade brand that is the Firefox product line (& Mozilla properties that go along) with the Web literacy and maker-centric product that is Webmaker.
In 2015, the focus is to make small, motivated experiments to explore whether there might be near-term wins that could result from a more intentional cross-product approach.
Examples include using MDN or SUMO to recruit Webmaker mentors; make a new feature inside of Firefox (either a mainstream edition or via a new add-on) to surface Webmaker features; a marketing campaign that showcases Firefox as the browser that shows you what's going on, as contrasted with the opaque competition.
Other examples that the team might consider
- Changes to Fennec that would make it obviously a better "maker" browser on Android (e.g. by integrating Makedrive with Activities, by making the personal gallery one of the panes in the home view)
- Explorations of whether Making & Web literacy could be ingredients of a market-specific differentation strategy for FirefoxOS (e.g. supporting a youth-centric approach to operating system GTM).
Before & After
- Before: Firefox and Webmaker are related brands, but Firefox makes almost no mention of Webmaker and vice versa. Web literacy is appealing as part of the Mozilla brand story, but currently not reflected in either the Firefox product line or in the marketing+brand plans.
- After By EOY 2015, we will have identified 2-3 promising avenues for cross-product integration in the Firefox+FirefoxOS product line, and have one in production. Firefox products will hopefully derive greater differentiation and stickier relationships with users, and Webmaker will hopefully derive scaling support from these integrations.
KPIs
- to come
Milestones
- to come
Links
- helpful added context or documents