Learning/impact howto

How To

Impact statement: describes the overall change we want to see in the world.

• Who is impacted?
• What is the change for them, and the world?
• One statement for 'leadership' and one for 'advocacy'.
• A verb, a target population and a outcome.
• E.g. Help (verb) all internet users (target population) understand the web better (outcome).
• Aim for: 8 words or less (it will likely start longer, but aim for this).

Impact milestones: describe specific measurable changes that are a step towards the impact statement.

• A win we can map a path to in 6-24 months
• Each working group will have several milestones
• Aim for: Memorable, measurable, motivational, manageable (4Ms)
• Aim for: 8 words or less
• Also see SMART goals for a useful framework

Example Impact Milestones

• By 2016, 100k people have completed our basic online privacy training (SmartOn)
• By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
• By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
• By 2017, we've seen an z% increase in public concern about key internet policy issues
• By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
• Etc...

• Good impact milestones are about something that happens external to Mozilla
• Bad impact milestones just focus on our own growth, popularity or quality