Engagement/Lifecycle Marketing

Lifecycle Marketing
Team Lead: Mary Colvig	Mailing List: rainbow-unicorns at mozilla.com
The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.

Charter

We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.

We’re responsible for:

• Engaging audiences with what we do and why we matter; and
• equipping and enabling other teams to do the same.

Equipping and Enabling Other Teams

Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.

Team Roster

Name	Contact	Location	Role
Mary Colvig	mary [at] mozilla.com	San Francisco, CA, US	Director, Lifecycle Marketing
Loyalty Marketing (subteam)
Michaela Smiley	msmiley [at] mozilla.com	Alexandria, VA, US	Loyalty Marketing Lead
Jean Collings	jcollings [at] mozilla.com	Seattle, WA, US	In-product Communications
Jessica Vondrak	jvondrak [at] mozilla.com	Boulder, CO, US	In-product Communications
Jess Davis	jdavis [at] mozilla.com	Raleigh-Durham, NC, US	Email and CRM
Ben Niolet	bniolet [at] mozilla.com	Durham, NC, US	Email and Growth Hacking
Paid Media (Subteam)
Justin Terry	jterry [at] mozilla.com	New York, NY, US	Paid Media Lead
Events (Subteam)
Shezmeen Prasad	sprasad [at] mozilla.com	Mountain View, CA, US	Events Lead
Liza Fox	lfox [at] mozilla.com	Brighton, GB, UK	Events
Sandra Persing	spersing [at] mozilla.com	Seattle, WA, US	Events
Referral Marketing (Subteam)
Chelsea Novak	cnovak [at] mozilla.com	Toronto, ON, Canada	Referral Marketing Lead
Jessica Osorio	josorio [at] mozilla.com	San Francisco, CA, US	Word of Mouth
Lifecycle Content (Subteam)
M.J. Kelly	mjkelly [at] mozilla.com	Seattle, WA, US	Lifecycle Content Lead