CommunityStore

Mozilla Community Store - Zazzle.com

Project Background:
Inspired by a T-shirt design contest held earlier this year ([1]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and buy their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.

The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.

Project Goals:
Community Empowerment

Continue to grow and establish the design community through a new channel of engagement

Branding

Strengthen and spread Mozilla brand through customized / community generated products

Project Breakdown:
Please view the mock-ups for a visual guide on how all these parts interrelate.

www.store.mozilla.org/Community
- This site will serve as a resource tool, providing detailed guidelines on the design process as well as the upload tool.

Pages:
- Landing Page with buttons leading to Gallery, Upload tool, and Guidelines. It will also include a sample preview of existing designs in the gallery.
- Guidelines (3 pages "design it", "create it", "own it")
- FAQ
- Upload tool

Upload tool
- Users will be able to upload their designs using this form, which will then be reviewed and submitted to Zazzle for product placement. The uploaded information will be dumped into a database which we can then use to link designs to designers and their information.

Input fields:
- Fname (Optional)
- Lname (Optional)
- Email (Required)
- Web Site (Optional)
- Design name/description (Optional)

"click" Agreement (Required agreement to legal/TMP/terms of service)
"click" Consent for us to give name credit next to design on Zazzle.

Upload field (indicate max file size)
Upload confirmation / Thank you page with link to Zazzle Gallery

Submission Guidelines:

PNG or JPG
150 - 300 dpi
up to 12x12" canvas size
File name should be saved with reference to their name / design name
Should zip multiple files

www.zazzle.com/Mozilla
- This is our gallery/store homepage. Users will be able to choose, customize and purchase from the gallery - or create their own.

Product Information:
- Zazzle will feature 2 different product categories:

Designs submitted from the community, including those from the contest
Designs repurposed from previous internal campaigns and/or projects such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/

- Product line will be limited to various t-shirt styles

T-shirts, Long sleeved shirts, tanks, sweatshirts, hoodies, etc.
Possibly including Posters and other merch in the future.

Promotional Channels

Blogs
Planet
About:Mozilla
- article
- side bar w/image ad
SpreadFirefox (featured project/group)
Mozilla Store (community spotlight)
Zazzle blog / homepage / featured brands
Google Snippet
Social Networks
- Facebook Group / Merch Application
- Myspace Merch Application
- HTML buttons
Photoshoot with Rolo, using samples from the Store
Press ? outreach to relevant blogs.
Design schools/community outreach.
Flickr Group
WOM
"what's new" on Mozilla.com
"about" on Mozilla.com
Google group for mailer list
Campus Rep
T-shirt blogs

To Do List / General Progress

LEGAL

Sign contract [done]
Finalize click agreement with cbrady [pending]

PRODUCTS

Contact designers from contest pool to seed the store.
- Resulting in 50+ designs/products
Identify other product design sources
- re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc
- Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone.
Product line:
- All T-shirt styles between women, men, and kids
- Product placement and Store maintenance will be covered primarily by Zazzle team.

WEBSITE DESIGN

Main gallery hosted by us: communitystore.mozilla.org
Pages elements:
- Landing page / Gallery view. Customizable with category filters
- Design Guidelines
- Upload tool
- Thank you / confirmation page
- FAQ
- About the Store
- Tag Cloud / Tag Search

Design:
- Color palette and style echoing Mozilla.com
- Site / page layouts [done]
- Main header banner [done - tbd]

Copy:
Landing page [drafted]
About page [drafted]
FAQ [drafted]
Design guidelines and steps [drafted]
Upload tool [drafted]
Thank you page [drafted]

DEVELOPMENT

Bug File for domain name: CommunityStore.Mozilla.com [done]
Q/A [pending assignment]

UPLOAD TOOL

Identify input fields [done]
- Email (required)
- Fname / Lname
- Web portfolio / blog
- File (required)
- Design name and/or tags
- Background display color (required)
- Upload preview
- Term of Agreement
- Privacy click option

Build actual tool with webdev [pending]
- First mockups reviewed, feedback provided.

FLOW / WALKTHROUGH

Main landing page is Zazzle.com/mozilla
Users can browser current gallery : featured products, recent, popular, all
Users can click to create their own t-shirt
This takes them to an intermediary page with more information
They can upload design, create a shirt and order it here (instant gratification)
Zazzle will be brand police and make sure everything abides by our guidelines
They can then choose to add their design to our Store by clicking over to our Upload tool.
Their design will get loaded into our database, we will review it, and send it over to Zazzle for product placement and display.