Open Comms/Encryption

What is Open Comms?

Open Comms is built around collaboration and participation! As a valued Mozilla community member, you can participate in Open Comms to help make our strategies and activities stronger, bolder, more diverse so we can think globally and act locally.

Our ask to you:

Below is a brief we are sharing with you so that we can work together to amplify the great work that Mozilla does and get our message out there. Read the brief and share your idea(s) using this submission form. A few brief guidelines:

You can submit as many ideas as you like - unleash your creativity on us!

All we ask is that:

• your ideas relate to this brief and map back to the goals and key messages
• you consider the audience you will be targeting and any specific needs it has

MOZILLA ON ENCRYPTION

Mozilla believes encryption is key to a healthy, secure internet.

Background:

One of Mozilla’s founding principles is the idea that security and privacy are fundamental and must not be treated as optional. This is why Mozilla has always taken encryption seriously: it’s part of our commitment to protecting the Internet as a public resource that is open and accessible to all.

Goals:

• We want to catalyze a global conversation about the importance of online privacy
• We want to show examples of encryption through popular culture references
• We also want to simplify encryption so it can be understood and embraced by the mainstream.

Key Messaging:

• Strong security on the Web helps protect your privacy and free speech as well as your every-day transactions.
• Encryption is an essential part of the infrastructure that protects online security and privacy, and we must ensure it stays that way.
• It’s part of Mozilla’s mission to safeguard the Web , and that includes advocating for strong encryption.

More on encryption:

We place a lot of trust in the Internet. As users, we create a significant amount of personally identifying information in the course of living our everyday digital lives. And as digital life will someday be called simply “life,” it’s important that we build privacy deeply into the operating systems of our societies.

One of Mozilla’s founding principles is the idea that security and privacy are fundamental and must not be treated as optional.

Encryption is key to a healthy Internet. It’s the encoding of data so that only people with a special key can unlock it, such as the sender and the intended receiver of a message. Internet users depend on encryption everyday, often without realizing it, and it enables amazing things. It safeguards our emails and search queries, and medical data. It allows us to safely shop and bank online. And it protects journalists and their sources, human rights activists and whistleblowers.

To protect security and privacy in a more connected world, we need educate millions of Internet users about the basics of encryption and its connection to our essential freedoms and our everyday lives. That way users know how to take control of their own individual security and companies, governments and nonprofit institutions will step up and enhance our collective security in ways that don’t compromise the security of the Internet.

Here is some of the content we have published about encryption below. Think this would perform well in your language locale and want to localize or adapt it? Let us know!

A blog on why encryption should matter to users: https://medium.com/encryption-matters

Blog by Denelle Dixon-Thayer on why encryption is important for user security: https://blog.mozilla.org/blog/2016/03/16/user-security-relies-on-encryption/

The official Mozilla encryption site: https://advocacy.mozilla.org/encrypt

A Drive folder with social assets that match the advocacy.mozilla/encrypt site

A few styles of tweets to appeal to and be easily understood by different audiences:

https://twitter.com/mozilla/status/709842510722502662 https://twitter.com/mozilla/status/727863587872460800 https://twitter.com/mozilla/status/705496827169271810

Audience:

Consumers, all ages, all over the world. We want everyone to have a better understanding of how encryption can shape a healthy, secure Internet!

Timeline:

We will be focusing on encryption as an important factor in online privacy throughout 2016.

Want to get involved? Do you have an idea on how to educate people around the world or in your community about the importance of encryption? Share your ideas using this submission form!