Firefox/Desktop Onboarding/OKRs/Q3

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Aug 2, 2017

Doc - 2017 Firefox Desktop Onboarding OKR's

Q3 OKR Progress

Objective Key Result Confidence Features Notes
Aug 2 Aug 16 Aug 30 Sep 13 Score
1. Improve Firefox retention 1.1 Land onboarding tour overlay with QA sign-off (no blocking bugs) going into beta
1.2 Land onboarding tour notifications with QA sign-off (no blocking bugs) going into beta
  • Bug 1357008 - [User Story] [Tour Notification] As Firefox team, we want to send tour notifications of product features that we believe matter to user
1.3 Land new user tour content for v57 with QA sign-off (no blocking bugs) going into beta
  • Bug 1268708 - [meta] Allow a like-new experience for returning users
1.4 Run experiment related to data migration which identifies the cause of changes in retention
  • TBD
1.5 Publish draft UX spec for product documentation which includes 8 individual product areas
2. Learn about Chrome churners, and about first Firefox session actions 2.1 Identify top three reasons Chrome users leave Chrome and suggest actionable ways to lure Chrome users to Firefox
2.2 Run heartbeat study, publish top 3 things user do immediately after opening Firefox
  • ??
2.3 Publish top 5 correlations between telemetry attributes in first 10 minutes (or first session) of use and churn after day 0
  • ??
3. Keep existing / lapsed users* 3.1 Land updating user tour content for v57 with QA sign-off (no blocking bugs) going into beta [existing / lapsed users]
3.2 Land profile refresh for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta
  • Bug 1369255 - Profile clean-up option in stub installer
3.3 Land new user tour for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta
3.4 Complete implementation of v57 preview content (for What’s New page) (to land in v56 dot release)
  • Bug 1360461 - [UX] Pre-Photon In-product message UX Specs
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