Firefox/Desktop Onboarding/OKRs/Q3

Aug 2, 2017

Doc - 2017 Firefox Desktop Onboarding OKR's

Q3 OKR Progress

Objective	Key Result	Confidence	Features	Notes
Aug 2	Aug 16	Aug 30	Sep 13	Score
1. Improve Firefox retention	1.1 Land onboarding tour overlay with QA sign-off (no blocking bugs) going into beta	100%	100%	--	100%		Bug 1354046 - [meta] Implement the OnBoarding overlay
	1.2 Land onboarding tour notifications with QA sign-off (no blocking bugs) going into beta	100%	100%	--	100%		Bug 1357008 - [User Story] [Tour Notification] As Firefox team, we want to send tour notifications of product features that we believe matter to user
	1.3 Land new user tour content for v57 with QA sign-off (no blocking bugs) going into beta	100%	100%	--	100%		Bug 1268708 - [meta] Allow a like-new experience for returning users	8/2/2017 Data analysis was conducted May not need to run another experiement on this
	1.4 Run experiment related to data migration which identifies the cause of changes in retention Analyze data migration telemetry to identify causes in retention.	66.7%	66.7%	--	75%		[Jank Migration Report]	8/2/2017 Data analysis was conducted May not need to run another experiement on this 8/16/2017 Need to clarify with pdol on next steps. Keeping confidence level the same till then. 8/20/2017 we were able to identify correlation need to do more exploration and iterative implementation to figure out exact technically cause and possible solutions
	1.5 Publish draft UX spec for product documentation which includes 8 individual product areas	75%	--	--	--		Bug 1360465 - [UX] Photon user documentation
2. Learn about Chrome churners, and about first Firefox session actions	2.1 Identify top three reasons Chrome users leave Chrome and suggest actionable ways to lure Chrome users to Firefox	73.3%	100%	--	100%		Chrome Leavers Study	8/16/17 Study in progress. Will be able to analyze qualitative data and make actionable suggestions by end of quarter.
	2.2 Run heartbeat study, publish top 3 things user do immediately after opening Firefox	76.7%	100%	--	25%		TBD	8/16/2017 Study is on pause. Kamyar is confident that we will conduct study and analyze data by end of quarter. 8/20/2017 rrayborn has a study ready but has not launched yet.
	2.3 Publish top 5 correlations between telemetry attributes in first 10 minutes (or first session) of use and churn after day 0	60%	60%	--	25%		TBD	8/2/2017 Many unknowns. Need to clarify status. 8/16/2017 Keeping the confidence level the same as last week till we talk to pdol and septarshi 8/20/2017 Preliminary findings have been shared with cmore and pdol.
3. Keep existing / lapsed users*	3.1 Land updating user tour content for v57 with QA sign-off (no blocking bugs) going into beta [existing / lapsed users]	86.6%	86.6%	--	100%		Bug 1367698 - [Meta] add tours set for Firefox 57
	3.2 Land profile refresh for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta	80%	80%	--	100%		Bug 1369255 - Profile clean-up option in stub installer
	3.3 Land new user tour for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta	86.7%	86.7%	--	100%		Bug 1366056 - Show existing users the 57 tour
	3.4 Complete implementation of v57 preview content (for What’s New page) (to land in v56 dot release)	53.3%	53.3%	--	100%		Bug 1360461 - [UX] Pre-Photon In-product message UX Specs	8/16/2017 verdi clarifying next steps in meeting today. Keeping confidence level the same till we get more information. 8/20/2017 Completed by content and marketing team. Page is built [here].