Firefox/Projects/About:newtab

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Overview

Drivers: Dan Mills (thunder), Aza Razkin (aza), Edward Lee (Mardak)
Get involved: by hopping onto #labs on irc.mozilla.org or clicking on Discussion and leaving your comments

Description
Instead of a blank page, the new tab page should present useful task-centric navigation options based on the user's history.


Goals / Use Cases

  • be perceptibly as fast as about:blank to load
  • allow user to re-open previously closed tabs
  • offer navigation targets that are likely to be of use to the user
  • do not break the user's mental "flow" or otherwise interrupt a user task


Non Goals

  • act as a content aggregator for "new" material


Download

History

We've been iterating frequently to find a good balance for the new tab page. Below are an outline of a couple of the major decisions and why we made them.

  • No Thumbnails. This is the largest departure from the original mockups and other browsers. After trying a number of different layouts we reached a couple realizations:
    • Thumbnails are a high-noise, low-information-density medium. Few people have a strong association between a site and it's zoomed-out view. The association to name and fav-icon is much stronger.
    • In small-scale tests, the upper-left corner of a site was much easier to identify a site by than the full site. That's because the upper-left is where the site's logo normally resides.
    • Safari's implementation shows a number of the pitfalls.

References