Hybrid:Summit:Agenda

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Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View.

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these.

Goals for the day

  1. Dig into tough questions like finance, business models, compensation, balancing mission and money.
  2. Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
  3. Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

  • Does a public benefit mission offer a competitive advantage? How do you leverage it?
  • How do you find revenue models that drive mission? When do you turn money down?
  • When do you make un-economic decisions? When do you switch to economics only?
  • Where do you get investment to scale and build products that compete in the market?
  • How do you explain your org model to the world? ... your community? ...the government?
  • How do you balance community contribution and quality product?
  • What are the dynamics of people management in a hybrid org?
  • How do you recruit and retain top notch people?
  • feel free to add to this list

Agenda

  • 9:00 - Coffee and registration
  • 9:30 - Opening Session: Building Better Hybrids! Context and goals for the day.
  • 10:00 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Jessica Flannery, Kiva; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
  • 11:00 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
    • Possible topics: finance; business models; recruiting; legal structures.
    • Each person brings 3 questions/ challenges, and 1 thing to teach others.
  • 12:30 - Lunch, networking and more discussion
  • 1:30 - Interview: Creating Better Hybrid Orgs. Based on morning content, hybrid leaders reflect on what's working and big future opportunities. Mark Surman interviews: Mitchell Baker, Mozilla; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
  • 2:00 - Unconference Round #2. Small group discussions focused on big picture.
    • Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
  • 3:00 - Ideas and action. Summarize themes from the day, especially from small sessions. Identify follow up steps.
  • 3:30 - Coffee. Media and outside observers arrive.
  • 4:00 - Telling the hybrid story. Overview of hybrid concept, intro of each org and summary of day. Q+A from journalists.
  • 5:00 - Wrap up and what's next
  • 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

  • Be open and honest. Help others learn from you mistakes.
  • Ask others for advice. These are people who know what it's like.
  • Dig deep. Stay away from generic conversations and platitudes.
  • Cone of silence / confidentiality until 330pm. No blogging.

Take aways and documentation

  • Press coverage. We are inviting journalists for the last part of the day (330pm ->).
  • Short videos of final presentations that synthesize key ideas and topics
  • Write up of key ideas on Mozilla wiki and for wider sharing
  • Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

  1. Alberto Ibarguen. Knight Foundation
  2. Austin Hill, Akoha
  3. Charles Best, Donors Choose
  4. Dave Geary, Endeavor
  5. Erik Moeller Wikimedia
  6. George Conrad, Grameen / MIFOS
  7. Greg Baldwin, Volunteer Match
  8. Jessica Flannery, Kiva.org
  9. Jake Shapiro, Public Radio Exchange
  10. Jeff Weiner, Donors Choose
  11. Jim Fruchterman, Benetech
  12. Johnathan Greenblatt, UCLA
  13. John Lilly, Mozilla
  14. Laurie Racine, Racine Strategy / DotSub
  15. Liz Allen, Public Library of Science
  16. Mark Surman, Mozilla
  17. Mike Linksvayer, Creative Commons
  18. Mitchell Baker, Mozilla
  19. Nancy Lublin, DoSomething.org
  20. Nicholas Reville, Miro / Participatory Culture Foundation
  21. Premal Shah, Kiva.org
  22. Reid Hoffman, Linked In
  23. Stephen DeBerry, Kapor Enterprises
  24. Tiffniy Cheng, Miro / Participatory Culture Foundation
  25. Vince Stehle, Surdna Foundation

... a few more invites are still pending.

Useful Links

eventually move this out of the agenda into another place