Hybrid:Summit:Agenda

Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs

Goals for the day

Dig into tough questions like finance, business models, compensation, balancing mission and money.
Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

Does a public benefit mission offer a competitive advantage? How do you leverage it?
How do you find revenue models that drive mission? When do you turn money down?
When do you make un-economic decisions? When do you switch to economics only?
Where do you get investment to scale and build products that compete in the market?
How do you explain your org model to the world? ... your community? ...the government?
How do you balance community contribution and quality product?
What are the dynamics of people management in a hybrid org?
How do you recruit and retain top notch people?
feel free to add to this list

Agenda

9:00 - Coffee and registration
9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
10:00 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Jessica Flannery, Kiva; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
11:00 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
- Possible topics: finance; business models; recruiting; legal structures.
- Each person brings 3 questions/ challenges, and 1 thing to teach others.
12:30 - Lunch, networking and more discussion
1:30 - Interview: Building Better Hybrids Based on morning content, hybrid leaders reflect on what's working and big future opportunities. Stephen DeBerry interviews: Mitchell Baker, Mozilla; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
2:15 - Unconference Round #2. Small group discussions focused on big picture.
- Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
3:00 - Ideas and action. Summarize themes from the day, especially from small sessions. Identify follow up steps.
3:30 - Coffee. Media and outside observers arrive.
4:00 - Why Hybrids Matter. Overview of hybrid concept, intro of each org and summary of day. Q+A from journalists. Host: Mark Surman, with presentations by event participants.
5:00 - Wrap up and what's next
6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

Be open and honest. Help others learn from you mistakes.
Ask others for advice. These are people who know what it's like.
Dig deep. Stay away from generic conversations and platitudes.
Cone of silence / confidentiality until 330pm. No blogging.

Take aways and documentation

Press coverage. We are inviting journalists for the last part of the day (330pm ->).
Short videos of final presentations that synthesize key ideas and topics
Write up of key ideas on Mozilla wiki and for wider sharing
Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

Alberto Ibarguen. Knight Foundation
Austin Hill, Akoha
Charles Best, Donors Choose
Craig Wacker, MacArthur Foundation
Dave Geary, Endeavor
Daniel Ben Horin, TechSoupGlobal
Eric Frank, Flat World Knowledge
Erik Moeller Wikimedia
George Conrad, Grameen / MIFOS
Greg Baldwin, Volunteer Match
Jessica Flannery, Kiva.org
Jake Shapiro, Public Radio Exchange
Jeff Weiner, Donors Choose
Jim Fruchterman, Benetech
Johnathan Greenblatt, UCLA
John Lilly, Mozilla
Laurie Racine, Racine Strategy / DotSub
Liz Allen, Public Library of Science
Mark Surman, Mozilla
Mike Linksvayer, Creative Commons
Mitchell Baker, Mozilla
Mitch Kapor, Kapor Enterprises
Nancy Lublin, DoSomething.org
Nicholas Reville, Miro / Participatory Culture Foundation
Peter Jerram, Public Library of Science
Premal Shah, Kiva.org
Rebecca Masisak, TechSoupGlobal
Reid Hoffman, Linked In
Stephen DeBerry, Kapor Enterprises
Tiffniy Cheng, Miro / Participatory Culture Foundation
Vince Stehle, Surdna Foundation

Learn more about hybrids ...

... on the Mozilla hybrid org wiki page.