Hybrid:Summit:Agenda

Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs

Goals for the day

1. Dig into tough questions like finance, business models, compensation, balancing mission and money.
2. Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
3. Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

• Does a public benefit mission offer a competitive advantage? How do you leverage it?
• How do you find revenue models that drive mission? When do you turn money down?
• When do you make un-economic decisions? When do you switch to economics only?
• Where do you get investment to scale and build products that compete in the market?
• How do you explain your org model to the world? ... your community? ...the government?
• How do you balance community contribution and quality product?
• What are the dynamics of people management in a hybrid org?
• How do you recruit and retain top notch people?
• feel free to add to this list

Agenda

• 9:00 - Coffee and registration
• 9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
• 10:15 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Jessica Flannery, Kiva; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
• 11:15 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
  • Possible topics: finance; business models; recruiting; legal structures.
  • Each person brings 3 questions/ challenges, and 1 thing to teach others.
• 12:45 - Lunch, networking and more discussion
• 1:45 - Interview: Building Better Hybrids Based on morning content, hybrid leaders reflect on what's working and big future opportunities. Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
• 2:45 - Unconference Round #2. Group discussions focused on big picture issues.
  • Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
• 4:30 - Why Hybrids Matter. Summary of themes and learning from the day. Host: Mark Surman interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.
• 5:30 - Wrap up and go to restaurant
• 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

• Be open and honest. Help others learn from you mistakes.
• Ask others for advice. These are people who know what it's like.
• Dig deep. Stay away from generic conversations and platitudes.
• Cone of silence / confidentiality until 330pm. No blogging.

Take aways and documentation

• Press coverage. We are inviting journalists for the last part of the day (330pm ->).
• Short videos of final presentations that synthesize key ideas and topics
• Write up of key ideas on Mozilla wiki and for wider sharing
• Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

1. Alberto Ibarguen. Knight Foundation
2. Austin Hill, Akoha
3. Charles Best, Donors Choose
4. Craig Wacker, MacArthur Foundation
5. Dave Geary, Endeavor
6. Daniel Ben Horin, TechSoupGlobal
7. Eric Frank, Flat World Knowledge
8. Erik Moeller Wikimedia
9. George Conrad, Grameen / MIFOS
10. Greg Baldwin, Volunteer Match
11. Jake Shapiro, Public Radio Exchange
12. Jeff Weiner, Donors Choose
13. Jim Fruchterman, Benetech
14. Johnathan Greenblatt, UCLA
15. John Lilly, Mozilla
16. Laurie Racine, Racine Strategy / DotSub
17. Liz Allen, Public Library of Science
18. Mark Surman, Mozilla
19. Mike Linksvayer, Creative Commons
20. Mitchell Baker, Mozilla
21. Mitch Kapor, Kapor Enterprises
22. Nancy Lublin, DoSomething.org
23. Nicholas Reville, Miro / Participatory Culture Foundation
24. Peter Jerram, Public Library of Science
25. Rebecca Masisak, TechSoupGlobal
26. Reid Hoffman, Linked In
27. Scott Heiferman, Meetup
28. Sofie Bromber, Omidyar
29. Stephen DeBerry, Kapor Enterprises
30. Susan Phillips, Omidyar
31. Vince Stehle, Surdna Foundation

Learn more about hybrids ...

... on the Mozilla hybrid org wiki page.