Renegade Craft Fair

Renegade Craft Fair takes place in San Francisco on July 18 - 19, 2009. The Renegade Craft Fair embodies the DIY spirit, showcasing 300 artists and crafters. The fairs take place in Brooklyn, Chicago, Los Angeles & San Francisco, and draw 10,000s of people to each event. The audience includes hipsters, hobbyists, families and crafters. Labs and the AMO team would like to work as a team to expose the many ways to customize Firefox, including Personas and add-ons which are often made by hobbyists!

Objectives

Personas: Garner more awareness for Personas and drive new contributions.
AMO: Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
Marketing: Much like the Green Festival, Mozilla will aim to expose Firefox and the Mozilla organization to end-users who are "conscious consumers."

Activities

Host a booth:
- Add-ons
  - Demo DIY-friendly add-ons and collections (i.e. Addart, Personas, WordPress Helpter, etc)
  - Walking thorugh collections
  - Favorite Add-ons
- Personas
  - Custom Personas: Sean Martell to help artists create original personas on site.
  - Sean to come up with pre-made component and walk users through the steps to upload a persona
  - Launch Project Art contest

Takeaway (Copy due by 7/10)

Project Art description, give a 2 week early VIP pass

Mozilla invites Renegade Craft Fair art students to participate in the first Personas art competition. To expand and promote our emerging community with added support and visibility, students can submit original art and reach millions of people around the world and win cool prizes from Mozilla.

HOW IT WORKS

Student atists submit a piece of work July 27-30, 2009.
Firefox users vote and the top 10 chosen.
Expert judging panel chooses their top 3.
Winners selected and awarded prizes with exposure on the Personas Homepage and featured at an event at the Le Meridian San Francisco.

Add-ons

Firefox add-ons are little pieces of software that add new features or functionality to your web browser. Add-ons extend Firefox, letting you tailor your browser to meet your needs and tastes. There are more than 5,000 add-ons and many come from home developers with a renegade streak. Add-ons are free, download in seconds, and are easily installed and removed. To learn more visit: http://addons.mozilla.org.

Fox walking through steps of how to make a persona (include testing them)[COPY NEEDED]

Swag Needed

Tattoos
Firefox Buttons

Signups

Saturday July 18
- 10:30 AM - 12:30 PM
  - fligtar
  - Laura M
- 12:30 PM - 2:30 PM
  - fligtar
  - atul
- 2:30 PM - 4:30 PM
  - Myk
  - Person #2
- 4:30 PM - 5:30 PM
  - Person #1
  - Person #2
- 5:30 PM - 7:30 PM
  - Person #1
  - Person #2

Sunday, July 19
- 10:30 AM - 12:30 PM
  - Catherine Brady
  - Person #2
- 12:30 PM - 2:30 PM
  - Person #1
  - Person #2
- 2:30 PM - 4:30 PM
  - Person #1
  - Person #2
- 4:30 PM - 5:30 PM
  - Person #1
  - Person #2
- 5:30 PM - 7:30 PM
  - Person #1
  - Person #2