These are target personas for the raindrop users. Initially we will be targeting mostly Early Adopters and then focus more on the broader audience.
Early Adopters
Our initial target users are quickly described as the "O'Reilly / Lifehacker crowd".
This crowd is chosen for their
- interest in trying new things ( new twitter, mail clients )
- use of multiple methods of communication ( twitter, email, facebook, linkedin, etc. )
- desire to be more productive in the technical world ( inbox zero )
- technical abilities ( more likely to create an extension )
We have created a persona of this early adopter named Jean Reilly.
Jean Reilly
A fictional character who describes our initial target user, Jean uses the internet for work every day as some kind of a writer.
Jean uses the following technologies to communicate with readers, friends, and family:
- Email with multiple accounts though sometimes they get mixed up
- Work Email
- Home Email
- Blog
- Work Blog
- Personal Blog
- Google Profile
- Friend Feed
- Vimeo
- Mailing Lists ( a few Google Groups )