Drumbeat/yearone

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This is an overview of year one plans for Drumbeat (2010). It remains a work in progress and will change regularly. Jan 2, 2010

Summary

  • Mozilla Drumbeat: A community of Mozillians who *use* web technology in new ways to understand, participate and take control of their online lives.
  • 2010 Goal: Introduce Drumbeat to the world. Build compelling projects and vibrant community.
  • Main activities in 2010:
  • Sample topics: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open internet.

Objectives and activities

Our overall 2010 goal for Drumbeat is simple: Introduce Drumbeat to the world. Build compelling projects and vibrant community. We'll move towards this goal by:

  • Objective #1: Finding and setting up projects that excite us. Mostly from people we don't know yet. (emerging projects)
    • Start with a set of inspiring "bootstrap" projects that show what we mean & deliver early impact.
    • Use those sample projects to help get great new projects into longer term project pipeline.
  • Objective #2: Establishing Drumbeat events as places where the future of the internet is being invented
    • Launch the 2010 Mozilla Drumbeat Festival to celebrate successes, sprint on projects & invent the internet's future.
    • Use local events to identify local leaders and projects to feed into the Drumbeat project pipeline.
  • Objective #3: Building and evolving a flexible online platform to support Drumbeat projects and events. (mockups)
    • Provide an online home and workspace for Drumbeat projects to recruit helpers and drive participation.
    • Drive compelling stories about Drumbeat projects across a broad range of social media and partner sites

See also: full Drumbeat 2010 objectives, activities and metrics are on the Mozilla Foundation 2010 planning page. Also, each project will have it's own objectives and metrics.

Key Milestones

  • First local events - Singapore, Bangalore, Sao Paulo (Dec and Jan)
  • Beta site launches, open for proposals (Jan)
  • Mozilla initiated projects start (Q1 2010)
  • Fundraising and newsletters going (Q1 2010)
  • Drumbeat Festival #1 (June?)
  • New site launches w/ Festival content (August)
  • New slate of Mozilla-initiated projects (Sept)
material below needs to be culled and updated

Activities for year one

Featured Projects

Activity: build community around a collection of featured projects that draw people into Drumbeat and produce early impact. Two kinds: Mozilla-initiated and community-initiated.

Project idea pipeline: both website and local events provide a pipeline for project ideas. Over the course of the year, promising ideas will be surfaced by voting and participation on the site. Mozilla will help the most promising projects recruiting volunteers, raising funds and attracting mentors. A small number of projects will also be a core part of the Drumbeat Festival, where we will do small project sprints and coaching. temporary idea pipeline here

Bootstrapping projects: As it'll take some time before projects make it through the pipeline to become fully active, we will bootstrap Drumbeat by simply starting work on a handful of project ideas that came up during our planning process. This will 'show what we mean' by Drumbeat.

Current project ideas for the bootstrap phase:
 Drumbeat Project Idea placeholder page

Drumbeat website will serve as a hub for these projects, generating participation, gathering donations and providing a workspace.

'Rough criteria for eligible projects: contribute to a better, more open internet by creating conceptual or technical tools that help others understand, participate and take control of their internet lives.

Online Presence

Most recent website mockups nov 9, 2009

In it's first iteration, the Drumbeat website will act as a:

  • Working home for Drumbeat featured projects
  • Platform for organizing and promoting the Drumbeat festival
  • Organizing hub and documentation capture for local events
  • Source for people who will participate in community and events
  • Source for new project ideas

For Drumbeat featured projects, the website will provide:

  • Place to drive participation and recruit contributors
  • Ability to ask for project donations (non-profit projects only)
  • Planet-like hub for tracking the project
  • Project workspace (or at least ability to drive people there)

Other online channels.' In addition to web site, people will be able to connect to Drumbeat projects and events via:

  • Social cause and volunteering portals like Care2, Idealist and VolunteerMatch that already have people interested in contributing to something important
  • Drumbeat e-mail newsletter, providing a resource for people to track what is happening with Drumbeat and featured projects
  • Facebook and Twitter, both via Drumbeat specific accounts and hopefully through more mainstream Mozilla channels

Online Drumbeat community consists of:

  • People leading or proposing specific projects
  • 'Ninjas' who have offer to coach and support projects
  • People contributing to a specific project
  • People leading or attending Drumbeat events
  • People voting for project ideas and participating in small ways
  • Newsletter subscribers, people simply 'tracking Drumbeat'

Annual Festival and Local Events

Drumbeat Festival is major annual event

  • The agenda:
    • is divided into two roughly equal slices:
      • Talks and discussions on big ideas and issues shaping future of the open internet (e.g. data and identity in cloud)
      • Sprints and coaching sessions focused on 5 - 10 featured Drumbeat projects, experienced attendees roll up sleeves and help these projects succeed
    • Content drawn from most promising projects on Drumbeat website and local events
    • Strong focus on global -- aggressively go out and recruit unusual suspects
    • Agenda content feeds production Drumbeat Annual -> video and white paper
  • Attendees:
    • feel like they are a part of inventing the future of the web
    • Surrounded by people who have shaped the web, or are about to...
    • ... but not just (or primarily) in tech
    • drawn primarily from people identified on Drumbeat site and in local events
    • Feels like a mashup of TED / BarCamp / MakerFaire
    • Size for year one: 150 - 250 people?
  • Timing and venue criteria:
    • Amsterdam or Rome, June 2010
    • Central between Asia and N America
    • Reasonably easy to access, get visas and good transportation

Local Drumbeat events serve a number of functions:

  • Build a grassroots open web evangelist network in places like India, Brasil, Middle East and East Asia (a project in it's own right)
  • Source for project ideas and people to bring into the Drumbeat network and Festival, a part of our commitment to 'recruit unusual suspects'
  • Opportunity to collaborate on the ground w/ orgs like Creative Commons that also want to promote openness in countries we are targeting

Initial approach for local events includes three elements:

  • 'Ultimate presentation on why an open internet matters' challenge
  • Pitch Your Open Web Idea presentation challenge
  • General Drumbeat talks and evangelism

This will combine people doing their own 'one off' presentations at existing local events like BarCamps and Ignite nights, plus Mozilla-led sessions at bigger events. First events to prime the pump:

  1. Singapore, NeotenyLabs Camp, December 12 2009, evening presentation contest, focused on generating Drumbeat project ideas
  2. Bangalore, Centre for Internet Studies, December 16 2009, evening presentation contest, focused on both 'new ideas' and 'ultimate open web presentation'
  3. Sao Paulo, Campus Party (same organizers as FISL), January 2009, presentation contest, focused on 'ultimate open web presentation' and specific idea proposals on open video

These events are designed to help us: identify talented local leaders and project ideas, feeding an even more specific plan for developing an open web evangelism network in these markets. Will also feed into general Drumbeat people and idea pool, and generate video content for Drumbeat website.

Topics and Scope

Broad scope for 2010: better internet, people and ideas making the web more:

  • Open
  • Transparent
  • Distributed
  • Generative

Also, there are a number of 'hot topics' we're specifically looking for people and ideas around, including:

  • User control over data and identity online
  • Open video
  • Fair and open mobile
  • Internet health and security
  • Education/Helping people understand the open internet
  • Growing open content on the internet
  • ...

This grid provides a more detailed picture of these hot topics, plus examples.

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