Event:SXSW Interactive 2010

SXSW Interactive takes place in Austin, TX from March 12-16, 2010. Interactive Festival brings together the world’s most creative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs. Five days of captivating keynote presentations and provocative panel sessions provide hands-on training as well as big-picture analysis of the future of this industry. In addition to the bountiful business opportunities at the Trade Show & Exhibition and the hands-on gaming fun at the ScreenBurn Arcade, SXSW Interactive provides a full array of exciting evening events to entertain attendees.

Objectives

Our main function at SXSW this year is the Jetpack for Learning, Evangelism, AMO and marekting team activities.  While there is no hard news to announce, we have several points of presence that will be highly visibile including:

• Mozillians on panels at SXSW
• Jetpack for Learning Camp
• Rock Your Firefox Launch
• AMO All You Can Mini Golf Event
• Mozilla Happy Hour Party

Activities

Jetpack for Learning Design Camp

• submitted by Philipp Schmidt, JFL Coordinator
  • Up to 10 participants from the JFL Design Challenge will be in Austin during the week prior to SXSW. They will finalise their prototypes and develop a vision for Jetpack based social learning. A final Design Challenge winner will be selected and announced during Mozilla SXSW Happy Hour party on 3/13 at Cedar Door.
  • Design Camp will be run by Allen Gunn, Andy Edmonds, and Brian King.
  • Participants to join in our meetup event and to recognize them at the event.
  • Design Camp planning page

Mozilla SXSW Happy Hour

• March 13 from 6 – 8 pm at Cedar Door
  
• Space is limited to first 250 attendees.
  
• 6 – 7 pm Food, drinks, music and:
  • Celebrate the March 10 launch of Rock Your Firefox (new Add-ons blog)
  • Hear about the latest innovations coming out of Mozilla Labs
  • Jetpack for Learning Camp Winners - Click through for participants and event details
  • Meet members from Mozilla’s Evangelism, Web dev, and Marketing teams
• 7 – 8 pm – Jetpack for Learning Design Camp winners announced by Joi Ito (Creative Commons); Also, check out LocalMotors.com Rally Fighter car (http://bit.ly/50Z880).
• Add to your SXSW schedule here:
  

Mozillians and Affiliated SXSW Sessions

Wikipedia Gets an Upgrade: Collaborative Video

Date & Time: Saturday, March 13 at 11:00 AM in 12AB

Speakers: Michael Tsur, Kaltura

SXSW URL: http://my.sxsw.com/events/event/727

What’s Open Video and Why Does it Matter?

• Date & Time: Sunday, Mar 14 at 11:00 AM in 18ABCD
  
• Speakers: Mark Surman, Mozilla Foundation Executive Director)
  
• SXSW URL: http://my.sxsw.com/events/event/7322
  

Wow, That’s Cool… Fun with HTML5 Video

• Date & Time: Sunday, Mar 14 at 3:30 PM in Ballroom F
  
• Speakers: Chris Blizzard, Director of Evangelism
  
• SXSW URL: http://my.sxsw.com/events/event/733
  

Attendees

Mozilla Employees

• Chris Blizzard (March 14th, http://panelpicker.sxsw.com/ideas/view/3833)
• Sarah Doherty (Marketing)
• Erica Jostedt (PR)
  
• Aza Raskin (Labs)
  
• Nick Nguyen (Add-ons)
• Mark Surman (Mozilla Foundation)
• Brendan Eich
• Arun Ranganathan (Evangelism)
• Austin King (Webdev)
• Justin Scott (Add-ons)
• Julie Choi (Add-ons)
  

External

• Dean Jansen (PCF)
• Ben Moskowitz (PCF)
• Mike Kaply - I live in Austin, so if you guys need anything, let me know.
• Brian King (Briks) - Mentoring at the final stage of the Jetpack for Learning Design Challenge
• Andy Edmonds - Mentoring at the final stage of the Jetpack for Learning Design Challenge

Team Goals

Add-ons (and Mobile Add-ons)

• Launch the new Rock Your Firefox!
• Demo Firefox Mobile to prospective developers

Marketing

1. Recruit Campus Reps
2. Recruite community-marketing volunteers

Mozilla Foundation (J4L)

1. Jetpack 4 Learning

Web Dev & Evangelism

Not sure, I could do any/all of the following:

1. Discuss Mozilla Service Week
2. Demo and discuss Plugin Check
3. Demo and discuss CrashKill effort and tools
4. Booth Babe

Social Media

Use the hashtag #mozsxsw for all Mozilla based SXSW Tweets.  (Also good to use the official SXSW Interactive hashtag #sxsw)