Drumbeat/Roadmap

  • Note: dates listed are for DELIVERY date. Work is already underway / will start for tasks listed sooner.

0.4 Developer Site

  • launch prototype
  • gather feedback
  • implement open source development tools (IRC, newsgroup, bugzilla)
  • start on social media strategy

0.5 Developer Site

Ships: April 1

  • Project page improvements:
    • Better project participation buttons. More weight to project-specific asks (Ned)
      • Complete. Example of these in action.
      • Next step: Work with Project Leads to update project participation asks & workflow (Matt & Dharmishta)
    • Include project headline under project title (Ned)
  • Simplify & document project contributor messaging for short-term (Matt)
  • Support Universal Subtitles snippet (Matt / Dharmishta / Chelsea)
    • Ensure Universal Subtitles page is ready for higher traffic & donations
      • Donate is working. Let's improve participation workflow. (Matt & Dharmishta)

0.6 Developer Site

  • Add opt-in for Drumbeat newsletter to this page
  • Add t-shirt order functionality to donation process
    • See 558411
    • STATUS:
      • completed on dev / staging
      • now in final QA and security review

0.65 Developer Site

  • Front page improvements (Mike "pingers" Priest):
    • STATUS: First pass completed on dev site. See requested tweaks in bug 555017
      • Include micro-blogging & mailing list feeds in right-hand column of front page
      • Remove "rising projects" label from front page
      • Add "upcoming events" block
  • Project page improvements (Mike Priest):
    • Add micro-blogging (555013) & mailing list feeds (555017) to right-hand column. mock-up
    • Let's establish ONE consistent feed style for the front page AND project pages, to eliminate duplication
    • Implement simplified "project blog" with single "project post" content type. (mock-up)
    • Support WordPress & other RSS feeds for project blog
    • Increase project image size & move project description below it (mock-up)
    • Support "project pitch" video or slides in addition to still image.

NEW (moved up from 0.7):

    • Simplified project page navigation. Move project nav up below project title & headline (mock-up)
    • User-controlled project tags & simplified taxonomy
    • Move links, badges & other related content to right-hand column

CSS & design deliverables for project page improvements (Ned)


  • "About Drumbeat" Content
    • First draft of "What is the open web?" / "What is Drumbeat?"
    • Update project participation asks

0.7 Developer Site

  • Tweak header & main nav
    • Shrink vertical space to get more content on page.
    • Add "start your project" to nav
    • Remove torn effect. Optimize secondary nav. Make it easier to see and more inviting to click.
  • Database sanitization script complete
  • Site metrics
    • Web Trends implemented from drumbeat by Moz IT
      • Gerv: can we expedite?



  • Social media (Carlo)
    • Facebook & Twitter
      • Finalize account names
        • Twitter: @mozilladrumbeat?
      • Implement final feedback and copy for Twitter & Facebook profiles (Dharmishta)
      • Link Twitter with status.net (sync with paul booker)
      • Define the look and feel for both profiles
      • Link facebook and twitter profiles to planet.drumbeat.org rss
        • QUESTION: Carlo, can you say more about how this would work?
      • Communicate & document drumbeat's hash-tagging convention
        • "#drumbeat". Encourage use of "#mozilla #drumbeat" space permitting?
  • Flickr
    • create Flickr set for events
      • Collect existing "low-hanging fruit" drumbeat event pictures
      • Push out to the community to add other event photos on ongoing basis
      • Use Toronto event as test case
      • File bug to add new events photo stream to drumbeat.org events page
      • Define & document Flickr meta-data conventions
  • Video aggregator
    • Chat with Brett re: video aggregator, setup of video sharing platform profiles
    • Create video aggregator for Drumbeat Presentation Challenge videos / presentations

  • Content
    • New copy/edited copy for about, projects, events and sub page about-projects (Dharmishta)
    • Trial pitch ready (1-2 sentence description of Drumbeat)
    • Up to date project participation buttons for Featured Projects (Dharmishta)
  • Open video plan
    • Recommendations & action plan for Drumbeat.org's open video policy, hosting / parnership plans, & workflow

0.8 Developer Site

Ships: April 30

  • Projects landing page
    • Simplify "start your project" text (Dharmishta)
    • Move project lists much further up the page. Make it way faster and easier to get to the projects you want
  • Events page
    • Work with Gunner / events team to re-design page.
      • Improve event images. Pull images from a specific Flickr set, instead of random search feed.
  • "People" landing page
    • Get way more people on the page. Replace horizontal scroll bar with big page of people.
    • More clearly associate people with projects.
    • Work out social logic. The more active contributors are, the more prominently they should be displayed on this page.
    • Make social media links more prominent.
  • Improved performance
    • Increase speed & page load times
  • Site Content
    • New draft of about, events, projects and any sub-pages
    • New draft of social network descriptions (twitter, etc)
    • Plan for page descriptions and sub-descriptions (answer questions like "where does the 'what is the open web' page go?)

0.9 Developer Site

Ships: May 7

  • Improved project messaging
    • Need simple way for project leads to email project supporters
    • Incorporate multiple messaging channels into "join" process
  • Personal Profiles
    • Simplify personal profiles. Strip out all remaining redundant fields & complexity.
    • Make the profiles a more effective self-promotion tool. To increase Twitter followers, blog subscribers, etc.
    • More recognition for project participants & project leaders.
  • CSS & styling audit
    • Ensure beautiful, simple post and comment styles site-wide. W. intelligent use of WYSIWYG.
  • Cross-browser testing
    • WC3 compliant
  • About Drumbeat page
    • Finalize copy (Dharmishta) (of course we can add/edit things at any point, but aiming for somehting that fels "done")
    • Quality art. Make it more graphic. Say it with pictures and drawings in addition to just text.
  • About Projects page
    •   Finalize copy (Dharmishta) (of course we can add/edit things at any point, but aiming for somehting that fels "done")
    • Quality art. Make it more graphic. Say it with pictures and drawings in addition to just text
    • Site Copy
    • Make sure that all copy on the site matches in tone, style etc. (sign-up pages, user preferences, admin pages for project creators) (Dharmishta)

Other additions for Beta

  • Simplify account creation process & workflow 557523
  • Simplify project creation process & workflow
  • Simple Project metrics
    • Add: number of contributors. Number of votes.
  • Integrate messaging into "join" workflow
    • When users join a project, they should opt-in to the project's preferred mailing list / messaging protocol

Beta Site 1.0

  • Need fleshed out localization strategy

Secondary considerations:

  • import RSS feed comments

More automated social architecture. Get more attention to most active members.

Promotional badges & widgets

Implement OpenID

Release Site