Brand/Firefox/Checklist

Brand Checklist Overview

Launching a new microsite? Printing up flyers for an event? Planning a new campaign? Please refer to the list below to make sure you're representing the Mozilla and Firefox brands correctly and consistently.

As you're planning a brand camapaign blah blah...

• are you using the correct logo?
• does your project's copy have anything that connects it to the Mozilla mission? If so, is it consistent with the other brand copy?
• does your site's URL fit into the structure of the Mozilla web universe?
• does your site share common site elements with other Mozilla sites?
• are you using the correct font?

If you're unsure, just email creative@mozilla.com for more info.

Logo

• Logo usage guide
• How to tell the correct and incorrect Firefox logos apart:
• Mozilla Firefox 4 vector logo

Text

• Boilerplate:

Mozilla is a global, nonprofit organization dedicated to making the Web better. We believe in principle over profit, and that the Internet is a shared public resource to be cared for, not a commodity to be sold. We work with a worldwide community to create free, open source software like Mozilla Firefox, and to innovate for the benefit of the individual and the betterment of the Web. The result is great products built by passionate people and better choices for everyone. For more information, visit www.mozilla.org.

Common Site Elements

• universal mozilla header
• mozilla.com background gradient
• sample page with universal header and background gradient

Font

• Short term

• Example header
• 

  Example header

• "Mozilla Firefox" reference