JoinMozilla

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Pre-Planning
Planning
Beta deployment
Live
Important.png
Draft
This is an overview of the beta Join Mozilla Program.
Please help edit and improve!

Join Mozilla is a new community engagement and support program aimed primarily at Firefox users: it gives them a simple way to support our mission.

Join Mozilla in 5 Bullets

  • Over 400 million people use Firefox every day. Many of these people want to do more: to show their support and help in our efforts to build a better web.
  • We need simple, fun ways for these people to connect and engage with Mozilla. Join Mozilla is a first step.
  • Join Mozilla is clear, simple program where millions of people can easily support and keep abreast of Mozilla and the open web.
  • This massive new community of supporters will back (and cheer on!) the work of 40,000+ Mozillians who already contribute their time and passion.
  • Supporter funds go to grants and projects. They help us create new technologies, spread new ideas, and inspire innovation across the web.

Purpose

  • Build on (and grow) brand affinity for Firefox: help people understand that we're about something bigger than just a browser.
  • Grow a bigger base to back 50k Mozillians who donate time: millions of supporters backing our community.
  • Raise funds for grants and programs like Mozilla Drumbeat that create new tools and drive innovation.

Anti-purpose

  • Join Mozilla is NOT a replacement for our existing contributor community
    • We already have programs to support Firefox and Thunderbird contributors, and plan to grow and improve them throughout 2011
    • We also have programs like Mozilla Drumbeat aimed at getting new kinds of contributors and projects into Mozilla
  • Caveat: we do hope that many people who express their support through Join Mozilla will eventually volunteer time or get involved in some other way

Key blog postings

Status Updates

Creative Materials for Beta launch

Design

Copy This can also serve as a list of items for future locales

  • Join Mozilla landing page
  • Join Mozilla thank you page
  • Join Mozilla Supporter FAQ
  • Join Mozilla Certificate and card copy
  • Join Mozilla T-shirt copy
  • Join Mozilla Twitter/Facebook copy
  • Join Mozilla Welcome e-mail copy
  • Join Mozilla monthly newsletter copy

Other assets

  • Mozilla video (can be localized with Universal Subtitles)

Get Involved

If you want to get involved in rolling out Join Mozilla, sign up for the mailing list or join the weekly community marketing calls.

  • The google version of the mailing list is here. There is also a mozilla.join newsgroup version.
  • Mozilla Community marketing calls
    • #marketing IRC channel
    • Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#
    • Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. If you're outside the US, use Skype to call in with our toll-free number.

Join Mozilla Team

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