Firefox/Aurora/Grow Usage (phase 1)

From MozillaWiki
Jump to navigation Jump to search

Summary

This wiki page describes our initial plan to grow Aurora channel usage in the short term. Future plans will be created to grow it long-term

Non-goals

  • We will not be discussing growing other channels
  • We will not be dealing with how to encourage users to be on the latest version of Aurora (the update stratification problem)
  • We will not be discussing long-term (>1 million) growth opportunities

Current usage

We're around 60,000 ADUs on the Aurora channel as of 2011-06-14 (it fluctuates a bit though)

Goal usage

  • Standard: 100,000 ADUs
  • Stretch: 250,000 ADUs

Potential audience

We decided to focus on those running betas of Firefox 4 because:

  1. They have shown willingness to run pre-release software
  2. We aren't pulling from user running modern beta builds, hurting us in the future
  3. They aren't doing themselves a favor by running old builds
  4. They aren't doing us a favor by testing older, unreleased builds
  5. They don't seem to be moving off these builds
  6. We already started an update billboard for them, so less work

This is the current breakdown, excluding "pre" (nightly) versions: Fx4BetaPie.png

This gives us a potential audience of 522311.

Ability to hit targets

Assuming we can offer the update to everyone:

Low

  • 100,000 ADUs (desired) - 60,000 ADUs (current) = 40,000 ADUs(needed)
  • 40,000 ADUs (needed) / 522,311 (potential) = 7.6% uptake needed to hit goal

Regular

  • 250,000 ADUs (desired) - 60,000 ADUs (current) = 190,000 ADUs(needed)
  • 190,000 ADUs (needed) / 522,311 (potential) = 36.3% uptake needed to hit goal

Stretch

  • 500,000 ADUs (desired) - 60,000 ADUs (current) = 440,000 ADUs(needed)
  • 440,000 ADUs (needed) / 522,311 (potential) = 84.2% uptake needed to hit goal

Details

  • Prompt or minor update?
    • We will try the billboard first, in your face and we can have a message on it
    • If that doesn't work, we will go to unprompted
    • These users should already have a minor update sitting there waiting for them, not sure why they aren't installing/restarting
  • Last prompt wasn't localized
    • We should localize as much as possible for maximum impact
Retrieved from "https://wiki.allizom.org/index.php?title=Firefox/Aurora/Grow_Usage_(phase_1)&oldid=319612"