Mobile/Fennec/CameraCampaign

Campaign Summary

More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief

Objectives and KPIs

Increase awareness of Firefox for Android and drive engagement

• [P1] photos shared, download conversions
• [P2] campaign impressions, CTR to /mobile, bounce rate
  

Metrics:

Team

Product Owner: Jaclyn Fu
Webdev:
L10N:
QA:
Creative:

Campaign details

• The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop.
• If a user visits on desktop, there will be a promo to encourage users to go on their mobile device
• I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application.
• Localized

Possible technologies:

• Camera API
  
• CSS hologram, animations
• Touch events
• Other demos: “motivational poster”

User flow:

1. User visits “holidaycampaign.mozilla.org” on their mobile device
   • If user visits from desktop, will be prompted to go on their mobile - site will have device detection.
   • Desktop users will also be able to use their webcam or upload photo
2. Landing page will have button to take photo directly in the site (mock-up)
3. User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text (mock up)
4. Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button
   • The shared content will also have a download button as well as link to /mobile