Developer Engagement Plan for the Mozilla Apps Initiative

[ Goals]

Support Apps Business Development in securing 100 premier apps for the App Store Beta
Broad Reach Activities that result in 1000 apps in process during the beta timeline.
Increase broad industry awareness of Mozilla as a leader in Standards Based Development Technology.

All Developer Engagement folks are starting to seed interest in the Apps ecosystem in anticipation of the developer preview.

Date	Activity
Ongoing	Apps specific blogging at MisfitGeek.com
TBD	Weekly Apps Newsletter starting with the Dev Preview Release
Week of 11/28/2011	Apps World Conference - Panel on the challenges of multi platform apps development
Week of 12/05/2011	Launching “Apps” Focused Developer Podcast at www.DevRadio.com
Week of 12/05/2011	Launch article series on Standards based Application Architectures
Week of 12/12/2011	On site in MV to deliver feedback and planning data to engineering and PM (gathered from discussions with some 35 profiled potential store contributors)
02/04-05/2012	FOSDEM