MozillaWiki

Foundation Summer 2012 Campaign Roadmap

Revision as of 14:08, 28 March 2012 by Mdthorne (talk | contribs) (→‎April)
Hackasaurussupergirl.png Summer 2012 Campaign Roadmap
Owner: Ben Simon, Michelle Thorne Updated: 2012-03-28
Summer webmaking campaign

About this Campaign

This summer, Mozilla will be organizing a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.

It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.

We're calling it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding is not final.

The campaign will:

  • Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
  • Launch in June on a single day to focus activities and provide participants something larger that they'll be a part of.
  • Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
  • Provide badges for participation and follow-through.
  • Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).

Campaign goals

  • Begin to teach thousands of people to code
    • This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
  • Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
  • Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
  • Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign

Get involved

This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it:

https://donate.mozilla.org/page/s/mozilla-summer-2012

If your organization would like to partner with us on this, please email Ben Simon at bsimon@mozillafoundation.org.

Team

  • Exec lead: Erin Knight, supporting Michelle T.
  • Program manager / event design lead: Michelle T.
  • Engagement and partnership lead: Ben Simon
  • Learning content lead: Jess Klein
  • Platform lead: Ross Bruniges
  • Communications and Branding: Matt Thompson

Blog Post Archive

Here are the different blog posts that have been written about planning the campaign so far:

Task list

The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions:

  • Branding for our webmakers initiative in general, and the day in particular
  • Event curriculum
  • Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
  • How we'll want to report back & facilitate telling the story of the day
    • Gallery for people to post what they've made
    • Badges earned through participating?
  • Followup actions
  • Partners
  • Event testing

Roadmap

While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.

March

  • Event platform process underway
  • Curriculum design for informal events completed for testing
  • How-to's for informal events completed for testing
  • Legal & privacy reviews of event plans begun
  • Test kitchen tables & hack jams scheduled for April
  • Videographer(s)/photographer(s) secured to document the test events
  • Begin partner outreach

April

  • Event platform completed, submitted for QA/testing by the end of the month
  • Test events happen, feedback incorporated into how-to's, curriculum, and agenda
    • March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
    • April 17 - Betatest Debrief Call
    • April 21 - April 30: Betatest II: Learning Missions, inc. Storything
  • Promo video for the campaign is begun using footage/photos from test events
    • Confirm if Webmaker video can serve this purpose (Matt T)
  • Legal/privacy concerns addressed about gathering materials from events
  • Webmaker and campaign branding finalized
  • Main partners secured

May

  • Events platform launched
  • Campaign event creation pages launched
  • Campaign video launched
  • Final how-to's, curriculum & agenda design tools launched
  • Press & media outreach to promote the campaign
  • Report back gallery infrastructure launched

June

  • Day of Webmaking takes place
  • Other events during the month are fit under broader campaign umbrella
  • Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
  • Public gallery launches
  • Badges for the day/summer activities launched
  • End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
  • Report back to all reachable attendees with event content + request for feedback

July

  • Collect documentation, feedback on campaign & events
  • Encourage continued kitchen tabling
  • Planning for end-of-summer events

August/September

  • End-of-summer events in Hive & Moz Spaces

November

  • Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.


Partners

Denmark

Aalborg

  • Platform4, Christian Villum

Canada

Tornoto

  • LadiesLearningCode

Japan

Tokyo

  • Mozilla Japan

Spain

Barcelona

  • Alina Mierlus

UK

London

  • Young Rewired State

USA

New York City

  • Hive NYC

San Francisco

Other groups to contact

Folks doing grassroots teaching and mentoring" 

Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department.


Folks that let you customize your templates:

  • tumblr
  • mailchimp
  • wordpress (paid only), etc.
  • drupal, joomla, etc.

Folks who promote building/making things:


Top APIs: (def more advanced)

  • Google maps
  • Twitter
  • flickr
  • Google charts
  • last.fm
  • Dig

Cousins" of webmaking:

  • Scratch
  • App Inventor
  • Kodu


Beta-Testers

…

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