MozillaWiki

Foundation Summer 2012 Campaign Roadmap

Revision as of 18:22, 5 April 2012 by Bsimon (talk | contribs) (→‎Get involved)
Hackasaurussupergirl.png Summer Code Party Roadmap
Owner: Ben Simon, Michelle Thorne Updated: 2012-04-5
Summer webmaking campaign

About this Campaign

This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.

It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.

The campaign will:

  • Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
  • Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
  • Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
  • Provide badges for participation and follow-through.
  • Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).

Useful links and context

Assets

Summer-Code-Party-postcard-samples-01.png

Summer-campaign-optional-naming-01.png

Campaign goals

  • Begin to teach thousands of people to code
    • This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
  • Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
  • Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
  • Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign

Get involved

Whether you want to host, learn, partner with us organizationally, support events as they're happening, or anything else, different ways you can get involved are explained here:

https://wiki.mozilla.org/Summer_Campaign_2012/Get_Involved

Team

  • Exec lead: Erin Knight, supporting Michelle T.
  • Program manager / event design lead: Michelle T.
  • Organizing and partnership lead: Ben Simon
  • Learning content lead: Jess Klein
  • Platform lead: Ross Bruniges
  • Communications and Branding: Matt Thompson

Task list

Weekly to do's: https://etherpad.mozilla.org/summer-weekly

  • Branding for our webmakers initiative in general, and the day in particular
  • Event curriculum
  • Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
  • How we'll want to report back & facilitate telling the story of the day
    • Gallery for people to post what they've made
    • Badges earned through participating?
  • Followup actions
  • Partners
  • Event testing

Roadmap

While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.

March

  • Event platform process underway
  • Curriculum design for informal events completed for testing
  • How-to's for informal events completed for testing
  • Legal & privacy reviews of event plans begun
  • Test kitchen tables & hack jams scheduled for April
  • Videographer(s)/photographer(s) secured to document the test events
  • Begin partner outreach

April

  • Event platform completed, submitted for QA/testing by the end of the month
  • Test events happen, feedback incorporated into how-to's, curriculum, and agenda
    • March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
    • April 17 - Betatest Debrief Call
    • April 21 - April 30: Betatest II: Learning Missions, inc. Storything
  • Promo video for the campaign is begun using footage/photos from test events
    • Confirm if Webmaker video can serve this purpose (Matt T)
  • Legal/privacy concerns addressed about gathering materials from events
  • Webmaker and campaign branding finalized
  • Main partners secured

May

  • Events platform launched
  • Campaign event creation pages launched
  • Campaign video launched
  • Final how-to's, curriculum & agenda design tools launched
  • Press & media outreach to promote the campaign
  • Report back gallery infrastructure launched

June

  • Day of Webmaking takes place
  • Other events during the month are fit under broader campaign umbrella
  • Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
  • Public gallery launches
  • Badges for the day/summer activities launched
  • End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
  • Report back to all reachable attendees with event content + request for feedback

July

  • Collect documentation, feedback on campaign & events
  • Encourage continued kitchen tabling
  • Planning for end-of-summer events

August/September

  • End-of-summer events in Hive & Moz Spaces

November

  • Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.


Partners

Denmark

Aalborg

  • Platform4, Christian Villum

Canada

Tornoto

  • LadiesLearningCode

Japan

Tokyo

  • Mozilla Japan

Spain

Barcelona

  • Alina Mierlus

UK

London

  • Young Rewired State

USA

New York City

  • Hive NYC

San Francisco

Other groups to contact

Folks doing grassroots teaching and mentoring 

Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department.


Folks that let you customize your templates:

  • tumblr
  • mailchimp
  • wordpress (paid only), etc.
  • drupal, joomla, etc.

Folks who promote building/making things:


Top APIs: (def more advanced)

  • Google maps
  • Twitter
  • flickr
  • Google charts
  • last.fm
  • Dig

Cousins" of webmaking:

  • Scratch
  • App Inventor
  • Kodu

Others:

  • NESTA
  • Nominet
  • British Telecom
  • TV Ontario

... plus grassroots partners like Ladies Learning Code as the  starting point.

Beta-Testers

…

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