Websites/Mozilla.org/One Mozilla/Style Guide

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Goal

Codify a common visual language for Mozilla to be used everywhere we connect with users (product, websites, marketing, etc).

Overview

The Team:

  • Responsible: Sean Martell
  • Accountable: John Slater
  • Support: Stephen Horlander, Patryk Adamczyk, Josh Carpenter, Matej Novak
  • Consulted: Madhava Enros, Ian Barlow, Ty Flanagan, Lee Tom, Bryan Clark, Crystal Beasley, Jason Grlicky, Chris Appleton, Blake Winton
  • Informed: Pete Scanlon, Jinghua Zhang

(RASCI background)

IRC: #style

Target Audience:

Action Plan

  • [DONE] Complete temporary Persona and Marketplace mini-style guides (4/13)
  • Each team to confirm a basic outline of must-have project guidelines for phase 1
  • Finalize phase 1 content outline
  • Create initial layout and design for guide using existing content
  • Gather phase 1 content from product teams
  • Begin layout and design for guide using all content
  • Finalize layout and design in pdf form
  • Begin development phase
  • Development complete

assets repository promotion

Content Outline

Intro

Brand/Identity

  • Brand Platform
    • Promise
    • Positioning
    • Pillars
    • Voice
    • Manifesto
  • Visual Identity
    • Guidelines
    • Logos
    • Wordmarks
  • Typography
    • Typefaces
    • Common Styles
    • Alternates
  • Artwork
    • Standard device illustrations
    • Gear
  • Copy
    • Tone
    • Rules
    • Localization info

Websites

  • Sandstone overview
  • Responsive grid
  • Tabzilla
  • Backgrounds
  • Typography
  • Button styles
  • Examples gallery

Products


Products

   Firefox
   overall design guidelines
   phone (subcases: android, b2g)
   tablet (subcases: android, metro, possibly kindle)
   desktop (subcases: mac, win, linux)
       - also, I have the beginnings of a document about this I can share
   Thunderbird
   Guidelines
   Persona
   Guidelines
   Marketplace
   Guidelines
   App submission Marketplace graphics requirements/dimensions
   App browsing grid styles
   Standard glyphs
   Default layout theme (color/typography/grain/gradients)
   UI elements
   B2G "Gaia" (This would go live in the fall)
   Design principles
   Design framework
   Patterns
   Gestures
   App Structure
   Navigation
   Selection
   Notifications
   Flexibility
   Building Blocks
   Tabs
   Lists
   Grid Lists
   Scrolling
   Spinners
   Choice Selector
   Buttons
   Text Fields
   Seek, Progress & Activity
   Switches
   Dialogs
   Visual Language
   Devices and Displays
   Metrics and Grids
   Typography
   Color
   Iconography
   Others/Experiments/Research Projects
   Pancake
   WebFWD
   Labs
   Popcorn.js
   etc
  • Assets (eventually using assets.mozilla.org as a common repository)
    • Logos
    • Fonts
    • Code
      • Sandstone details
      • Tabzilla GitHub
      • Footer GitHub
    • Useful marketing design PSDs
    • Product design guides/PSDs

Miscellany