Websites/Mozilla.org/One Mozilla/Style Guide
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Goal
Codify a common visual language for Mozilla to be used everywhere we connect with users (product, websites, marketing, etc).
Overview
The Team:
- Responsible: Sean Martell
- Accountable: John Slater
- Support: Stephen Horlander, Patryk Adamczyk, Josh Carpenter, Matej Novak
- Consulted: Madhava Enros, Ian Barlow, Ty Flanagan, Lee Tom, Bryan Clark, Crystal Beasley, Jason Grlicky, Chris Appleton, Blake Winton
- Informed: Pete Scanlon, Jinghua Zhang
IRC: #style
Target Audience:
Action Plan
- [DONE] Complete temporary Persona and Marketplace mini-style guides (4/13)
- Each team to confirm a basic outline of must-have project guidelines for phase 1
- Finalize phase 1 content outline
- Create initial layout and design for guide using existing content
- Gather phase 1 content from product teams
- Begin layout and design for guide using all content
- Finalize layout and design in pdf form
- Begin development phase
- Development complete
assets repository promotion
Content Outline
Intro
- What the guide is
- How to use it
Brand/Identity
- Brand Platform
- Promise
- Positioning
- Pillars
- Voice
- Manifesto
- Visual Identity
- Guidelines
- Logos
- Wordmarks
- Typography
- Typefaces
- Common Styles
- Alternates
- Artwork
- Standard device illustrations
- Gear
- Copy
- Tone
- Rules
- Localization info
Websites
- Sandstone overview
- Responsive grid
- Tabzilla
- Backgrounds
- Typography
- Button styles
- Examples gallery
Products
- Firefox
- Overall design guidelines
- Phone (Android, B2G)
- Tablet (Android, Metro, possibly Kindle)
- Desktop (Windows, Mac, Linux)
- Thunderbird
- Guidelines
- Marketplace
- Guidelines
- App submission Marketplace graphics requirements/dimensions
- App browsing grid styles
- Standard glyphs
- Default layout theme (color/typography/grain/gradients)
- UI elements
- Persona
- Guidelines
- Default layout theme (color/typography/grain/gradients)
- UI elements
- B2G (Gaia)
- Design principles
- Design framework
- Patterns
- Gestures
- App structure
- Navigation
- Selection
- Notifications
- Flexibility
- Building blocks
- Tabs
- Lists
- Grid lists
- Scrolling
- Spinners
- Choice selector
- Buttons
- Text fields
- Seek, progress & activity
- Switches
- Dialogs
- Patterns
- Visual language
- Devices and displays
- Metrics and grids
- Typography
- Color
- Iconography
- Other
- Pancake
- WebFWD
- Labs
- Popcorn.js
- etc
Assets (eventually using assets.mozilla.org as a common repository)
- Logos
- Fonts
- Code
- Sandstone details
- Tabzilla GitHub
- Footer GitHub
- Useful marketing design PSDs
- Product design guides/PSDs